Interview With the King of the Luxury Industry’s Top Product Photographer, Tsour Lee Adato
Tsour Lee Adato is a photographer specializing in jewelry, beauty, skincare, cosmetics, timepieces, with high-end product photography and product videos.
He is the CEO and founder of Miami-based photography studio, Pro Photo Studios, which was founded in 2015 in New York City, and quickly grew to serve the needs of clients in all 50 states by 2017. Today, it’s a successful business, working to expand globally in 2023.
Tsour is known as the “king of Fashion photography,” according to Forbes, having shot thousands of Jewelry & beauty items, as well as watches, makeup,
skincare, and luxury eyewear campaigns. His client roster includes luxury watch brands, such as Versace and Ferragamo. He has also worked with top-tier brands including Shiseido, Gucci, Adidas, Macy’s, Costco, Starbucks, and Nordstrom, among many others.
He has also photographed Hollywood movie franchise watches, including Marvel’s very own timepiece for The Punisher, and the limited-edition Black Panther watch by Invicta. Over his multi-decade career, he has shot several Fortune 500 companies, as well as small, independent brands, too.
His jewelry photography details the sharpness of diamonds, and the shine of high-quality gold and silver. Tsour specializes in creative approaches to cosmetics photography, using techniques like reflections with mirrored products, upscale staging, detailed styling, action photography, and custom-tailored shoots for each client.
With the rise of the D2C (direct-to-consumer) ecommerce model, which is quickly replacing brick-and-mortar retail, over 80% percent of American consumers in a recent survey claim they plan on buying from a D2C brand by 2023. Over the past three years, ecommerce sales have grown 15% each year, and the ecommerce industry is worth over $200 billion.
With every brand adapting to the D2C model, Pro Photo Studio helps brands increase their product sales over 150%. On social media, Adato is a widely recognized product photography expert who has gained a following of over 37,000 followers on both Tiktok and Instagram, where he shares "behind the scenes" videos of how products are shot in the studio, with hacks and tips for photographers.
With product photography at an all-time high demand, DTC makeup, beauty and fashion are hiring photo studios to shoot their high-end beauty, cosmetics, and fashion products. Adato is an award-winning photographer who is widely recognized for his product photography for luxury brands like Rolex, Gucci and Versace.
He has over 39,000 followers on Instagram @prophotostudio and his TikTok has gone viral, showing the behind-the-scenes tips and tricks that he uses to show perfume, makeup, skincare and jewelry, in the best light possible.
He uses oil palette knives, hair dryers, acrylic paint and more tricks on his photos, while authentically showing high quality, luxury products for what they have to offer. His ‘behind-the-scenes lipstick product photography’ video has gotten over 1.5 million views on TikTok, and he is quickly becoming a go-to expert for product photography in the beauty and fashion worlds.
Adato first moved to Miami in 2017, after living and working in New York City, I decided to make a change and explore new opportunities in product photography. I had always been drawn to Miami's vibrant and diverse culture, as well as its beautiful beaches and warm climate, so I decided to make the move in 2017.
“Since arriving in Miami, I have found the city to be an incredibly inspiring place to work as a product photographer,” he said. “I have had the opportunity to work with a wide range of clients, from small local businesses to large corporations, and have photographed a variety of products, from luxury jewelry to high-end beauty photography.”
He has worked with Miami-based brands including Skin&Co®, Strata Clothing, House of Bo, Kathryn Lily Equestrian, VM Jewels, LIGHTS LACQUER, Miami Home Fashions, and more.
“In addition to the exciting professional opportunities that Miami has offered me, I have also had the chance to immerse myself in the city's unique culture and community,” said Adato. “I have enjoyed exploring the many art galleries, museums, and cultural events that the city has to offer, and have met many talented and inspiring people in my field.”
“Overall, my experience living and working in Miami has been incredibly positive, and I look forward to continuing to grow and evolve as a product photographer in this dynamic and exciting city,” he adds.
Miami has helped shape his vision as a photographer. “Miami has been a fantastic place to live and work as a photographer, and I believe that the city has had a significant impact on my vision as an artist,” he said.
“One of the things that I love most about Miami is its vibrant and diverse culture,” adds Adato. “The city is a melting pot of different people, languages, and customs, and this rich tapestry of experiences has helped me to develop a more nuanced and multicultural approach to my work.”
When he is photographing products for his clients, he often draws inspiration from the colors and textures of Miami's various neighborhoods. “From the pastel-hued buildings of South Beach to the colorful street art of Wynwood, Miami is a visual feast, and I try to infuse my photographs with the same sense of energy and vibrancy,” he said.
Overall, he feels lucky to call Miami his home. “I believe that the city has had a profound impact on my work as a photographer,” said Adato. “From the rich cultural tapestry to the beautiful natural surroundings and sense of playfulness, Miami is a city that never stops inspiring me, and I can't wait to see where it takes me next.”
Inside his Miami studio, Adato has a range of state-of-the-art equipment and tools that allow him to create stunning images that showcase my clients' products in the best possible light. “From high-end camera equipment to cutting-edge lighting and backdrops, I have everything I need to bring my clients' visions to life,” he said.
“I believe that great product photography is a collaborative process, and I work closely with my clients to ensure that their vision is fully realized in every shot,” adds Adato. “Whether we're working together on a concept or just fine-tuning the details of a shoot, I strive to make every project a true partnership.”
In fact, some of his product photography is typically Miami. Adato has had the chance to shoot swimwear brands, which is a major industry in the city. He has also shot a range of swimwear products, from high-end designer bikinis to more affordable options for local boutiques. “In these shoots, I aim to capture the energy and playfulness of Miami's beach culture, using natural light and vibrant backgrounds to create images that are both beautiful and engaging,” he said.
He has also worked with several downtown Miami jewelry brands to help them showcase their products in the best possible light. “Downtown Miami is home to a number of high-end jewelry boutiques, and I have had the opportunity to work with several of them on product photography projects,” said Adato.
“In these shoots, I work closely with the store owners and designers to understand their unique brand identity and vision for the shoot,” he said. “Whether it's a collection of classic diamond rings or a range of bold and modern statement pieces, I aim to create images that capture the essence of each piece and highlight its unique qualities.”
In this coming year, and beyond, Adato has plans to expand Pro Photo Studio. “As a product photographer, I have several plans for growth and expansion of my business in 2023,” he said. “I plan to expand my services to offer new types of photography, investing in new equipment, hiring more people, collaborating with other creatives, attending industry events, and building a stronger online presence.”
“By offering more comprehensive services, staying up to date with the latest trends and techniques, and expanding my network and online presence, I hope to provide more value to my clients and continue to grow my business in the coming year,” he adds.