Inside SERHANT. Boston: Ryan Serhant Expands the World’s Most Watched Brokerage to New England
- 6 hours ago
- 2 min read
The brokerage that turned real estate into global entertainment has arrived in Boston.
Ryan Serhant power broker, entrepreneur, and star of Netflix’s Owning Manhattan—has officially launched SERHANT. Boston, marking the company’s continued expansion beyond New York. Known as the most-watched real estate brokerage in the world thanks to its media-first approach and global audience, SERHANT. has built a reputation for merging high-stakes property deals with storytelling, technology, and brand-driven marketing.
To lead the Boston launch, Serhant tapped Antonio Khoury, a top-producing advisor with deep ties to both the Boston and Miami luxury markets, to join as a founding partner.
“Antonio and I have known each other for a long time. His reach in the market and beyond, combined with how he thinks about growth and brand made him a natural choice for our expansion to Boston,” said Ryan Serhant, Founder and CEO of SERHANT. “He’s exactly the type of leader we want building SERHANT. in a new city.”
Khoury joins the brokerage with more than 14 years of experience and a reputation as one of the most respected real estate advisors. As the leader of the Khoury Group, he was most recently with Compass, where he was named the #1 Individual Compass Agent in Boston in 2025. Over the past year alone, he closed more than $130 million in sales and has surpassed $1 billion in total career transaction volume.
A consistent top-three producer in Midtown Boston for eight consecutive years, Khoury has built his career on a disciplined approach to dealmaking and a deep understanding of the local market. His client base ranging from celebrities to entrepreneurs to global investors who all rely on his strategic approach and precision-driven negotiation style.
Regarded as one of Boston, Miami and the Caribbean’s most trusted and high-achieving agents, Khoury has earned a reputation for delivering exceptional results with professionalism and discretion.
“SERHANT. is the only brokerage built by someone who actually lives the business and has helped modernize it,” said Khoury. “Ryan Serhant is both a top agent, a CEO, innovator and brand-builder, which means the platform is designed from the agent’s perspective—forward-thinking, media-driven, and built to leverage technology for global exposure.”
Founded in 2020, SERHANT. quickly distinguished itself by blending brokerage, media, and education under one brand. With millions of followers across social platforms and a growing slate of television and digital programming, the firm has redefined how luxury real estate is marketed—turning listings, agents, and architecture into global content.
For Miami and other international luxury markets that increasingly intersect with Boston’s investor community, the expansion signals something larger than a traditional brokerage launch. It represents the arrival of a real estate platform designed for a modern, media-driven era where exposure can be as valuable as square footage.
With Khoury at the helm locally and Serhant’s global brand behind it, SERHANT. Boston aims to bring that same energy and audience to one of the country’s most historic real estate markets.
And if the company’s trajectory so far is any indication, Boston may soon become part of the world’s most watched property stage.