Inside Lea Black’s Beauty Vision: From Sudden Youth® to CBD Skincare Innovation
Updated: Dec 6, 2024
Lea Black, known for her vibrant personality on The Real Housewives of Miami, has made a significant impact in the world of skincare through her brand, Lea Black Beauty®. With decades of experience and a passion for helping people look and feel their best, Lea has built a skincare line that blends tradition with innovation. Her journey started with a natural skincare remedy inspired by her grandmother, evolving over time into a sophisticated collection that includes the latest advancements in CBD.
Today, Lea Black Beauty® is renowned for its commitment to high-quality, ethically sourced ingredients and visible results. We sat down with Lea to discuss her inspiration, the rise of CBD in skincare, and her go-to beauty routine.
Q: What inspired you to launch Lea Black Beauty®, and why did you decide to incorporate CBD into your skincare products?
A: I’ve always believed in the power of great skincare, and I wanted to create a line that combined the best of nature with the expertise of top chemists. The idea really began with my grandmother’s beauty secrets––a mix of egg whites and aloe vera that she used religiously. She had incredible skin, even as she approached 100 years old. That inspired me to develop Sudden Youth®–a natural product that delivers immediate, visible results. We have the clinical studies that back up the benefits we’ve seen in countless women and men worldwide.
As for CBD, it was a natural progression. With CBD's incredible anti-inflammatory and soothing properties, it felt like a perfect addition to our line. In 2019, we launched the Lea Black Beauty® CBD Skincare Collection, adding the latest in CBD science to our already proven formulas. It’s been amazing to see how these products have enhanced the collection––offering even more effective solutions.
Q: CBD is a growing trend in skincare. What sets Lea Black Beauty® apart from other CBD skincare brands on the market?
A: When I decided to introduce CBD into our line, it wasn’t just about following a trend––it was about maintaining our brand’s legacy of innovation. What sets Lea Black Beauty® apart is our commitment to ethically sourced, high-quality ingredients from around the globe. Our products are also paraben-free and cruelty-free. We ensure that every product, whether it’s part of our classic line or the CBD collection, meets our rigorous standards.
The CBD in our products is combined with clean, natural, raw ingredients that have been part of our collection for years. This blend of tradition and modern skin science allows us to offer results that are visible but also sustainable over time. We broke new ground in 2019 with our CBD Skincare Collection, and the response from our customers has been incredible!
Q: Can you share some of the key benefits your products offer, and which items are your personal favorites from the collection?
A: Absolutely! Our goal is to create products that deliver results without making the skincare process complicated. My personal routine is quick, simple, and effective––something I think many people appreciate. In the morning, I start with our Lea Black Beauty® Skin Revitalizing Daily Face Wash, which is gentle but leaves my skin feeling refreshed. I follow that with the Lea Black Beauty® Anti-Aging Face Serum with 250mg CBD and our Lea Black Beauty® CBD Daily Face Moisturizer, which increases skin moisture dramatically. It only takes a couple of minutes each morning, but it makes a world of difference!
In the evening, I use the same products but take a bit more time with cleansing, making sure to remove all traces of the day. I also use our Sudden Youth® Lift Complete Facial Treatment twice a week––it’s a game-changer. It lifts, tones, and tightens the skin while reducing pore size and sloughing off dead skin cells. Once or twice a week, I exfoliate my hands, face, and neck with our Lea Black Beauty® Moisturizing Skin Renewal Exfoliant. It’s such a simple routine, but it really works.
Q: As a successful entrepreneur and beauty expert, what challenges did you face while building your brand, and how did you overcome them?
A: The challenge is generating customers. We’ve overcome that by making sure the products work so that people see a difference in their skin and their friends notice it. That gives them the opportunity to share their skincare experience with others, helping to generate new customers and promising long-term customers who continue to reorder.
Q: Looking ahead, what exciting developments or new products can we expect from Lea Black Beauty in the future?
A: We are always in research and development mode but are considering:
Sustainable glass packaging
Products with snail serum properties
Goat Milk Hair Conditioner
Hair Growth Serum
The return of our SPF30 lotion
The launch of the Lea Black Lifestyle website with Lea Black Live Shopping partnering with affiliates and brands to promote and sell limited edition or unique offerings.
Q: And, finally, where can people find your skincare product, Lea Black Beauty?
A: All of our products are available on our website, leablack.com. We’ve worked hard to make shopping with us an easy, enjoyable experience, and we’re always looking for new ways to connect with our customers. You can find all the details about our collections there, including our CBD Skincare line and the classic Sudden Youth® products that started it all. We also offer skincare tips and advice to help you make the most of your routine. It’s truly about empowering people to take care of their skin––helping them feel great in their own skin every day!