Indulge in responsible luxury with Groupe GM and myBlend's new hotel amenity collection
- Mateo
- 7 days ago
- 2 min read
Groupe GM, a global reference in premium guest amenities, announces an exclusive partnership with the renowned skincare brand myBlend. This collaboration marks myBlend’s first entry into the hotel amenities sector and reflects the brand’s confidence in Groupe GM’s unparalleled expertise and extensive reach. Together, they introduce a collection that elevates the notion of luxury, wellbeing and memorable guest care.
A refined immersion into sensory beauty
Founded by Dr Olivier Courtin and part of Groupe Clarins, myBlend is a prestigious beauty house that seamlessly integrates innovation, wellness, and a holistic approach. Dr. Courtin believes that true beauty reflects a harmonious balance between the skin, body, and mind. The brand is committed to providing sensorial and memorable rituals that enhance well-being and rejuvenate both body and mind.
This new hotel line embodies the brand’s vision of responsible luxury and invites guests to indulge in thoughtful self-care moments that create a lasting impact and enhance their travel experience. Its fragrance blends fresh and floral notes, beginning with green leaves, bergamot and pink pepper, evolving into a heart of white flowers, rose and violet, and settling into soft base notes of peach, musk and vanilla.
Thoughtful design meets environmental responsibility
The myBlend amenities combine carefully developed formulas of up to 98% natural origin ingredients, with environmentally conscious packaging. A standout feature is the 300 ml Ecofill dispenser system, equipped with sealed changeable pouches. This refillable, traceable solution, made from aluminium, offers a clean and secure method that reduces waste and supports efficient hotel operations. The collection includes shower gel, shampoo, conditioner, hand gel and body lotion, all infused with the signature myBlend fragrance.
Refilling the Ecofill dispenser is designed to be intuitive for housekeeping teams. Staff simply remove the top, insert a new pouch, and secure the system again in less than 30 seconds. Hoteliers can choose between stainless steel or recyclable ABS wall brackets, installed with screws or double-sided tape. Locking options include screw or magnetic systems to adapt to different interior aesthetics.
The line also features a 30 ml body lotion presented in aluminium tubes, one of the most abundant and endlessly recyclable materials. Completing the offer is a 30 g RSPO certified soap wrapped in elegant cardboard packaging.
President of Groupe GM, Laurent Marchand, says: "Groupe GM is thrilled to partner with myBlend to offer a hotel amenity range that embodies the perfect blend of luxury, innovation, and sustainability. This collaboration allows us to provide guests with an unparalleled sensory experience while remaining committed to our environmental responsibilities. Together, we are redefining the standards of guest amenities, ensuring that every moment of indulgence leaves a lasting impression.”
myBlend’s eco-designed amenity range is fully in line with Groupe GM’s Care About Earth program and contributes to the corporate effort to lower its impact on the environment.
Discover all the brands offered by Groupe GM at:www.groupegm.com