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SUD Aromas of the Côte D'Azur Candles Transport You to the South of France

SUD Aromas of the Côte D'Azur is an artisanal, luxury, home fragrance and candle brand, produced in Grasse, France, the perfume capital of the world. SUD was founded by media expert Sophie Longhurst and creative director Ian Haworth, and the candles are created by master perfumers and hand-packaged at the Grasse factory.

SUD products transport you to Côte D'Azur in Southern France, without leaving home. Each of their four signature scents (Riviera, Verdure, Soleil and Lavend'air) represent one of the four elements (water, earth, fire, and air).

SUD also has a music label, SUD Sounds of the Côte D'Azur, which is published by Universal Records. EtienneH & Friends have written and recorded a unique album to accompany each candle/home fragrance experience. Available on all major music platforms (subject to subscription). Bleu accompanies Riviera home fragrance and Verte accompanies Verdure.

SUD is sold online at as well as Amazon, Shopify, and Jung Lee home concept store in New York. A portion of profits is also given back to an environmental charity connected to the elements.

“We created the SUD Aromas of the Côte d’Azur range of home fragrances to transport you to the South of France, without leaving home. This region has inspired us both creatively, and is famously the inspiration for Matisse, Vincent Van Gogh and the Rolling Stones to name a few. Our complex fragrances are created by expert perfumers and made in Grasse, France, the perfume capital of the world… Unbox. Inhale. Experience.

~ Sophie Longhurst & Ian Haworth, Founders

Design Statement:

Unbox. Inhale. Experience. You are walking through the dappled shade of a forest of cedar and pine; the air is peppered with the scent of herbs; branches crack and snap under your feet. You hear the sea gently lapping as you emerge from the woods to the coast. The heat hits you, but not before the heady fragrance of vibrant sun-drenched flowers. No clouds, just blue. Shimmering, twinkling sea extends to the horizon. Only candy coloured town houses framing the harbour tell you where the water ends and the sky begins. The gentle hum of lives being lived surrounds you – and you sink into it. This is the spirit of SUD

About the Founders:

Sophie Longhurst, Founder, Owner and Director, has enjoyed an extremely successful career in media sales spanning over 20 years, and has worked with Women’s Magazines, Digital, TV, Out of Home, and a Tech Start Up. Her grandmother was the French daughter of a wine merchant from Anjou and she cherishes the French culture and values. She resides in London with her 16-year-old son, and partner (SUD Co-Founder) Ian Haworth.

Ian Haworth, Founder, Owner, & Creative Director, has won over 250 creative awards and spoken on creativity all over the world during his career. He has sat on the juries’ major awards, including Cannes, D&AD, IPA, Campaign Big, as well as chairing many, including D&AD and Dubai Lynx. A truly international, hands-on creative leader, he has worked on many of the world’s leading brands across all industry sectors. Also, a keen artist and creator of the artwork on the SUD Aromas of the Côte d'Azur packaging with a network of global creatives to draw upon, including the design companyTallulah, creator of the SUD award-winning logo.

By ML Staff. Images courtesy of Sud Aromas Côte d'Azur


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