Guess Returns to The Standard Spa Miami Beach with a Swim Week Event
- wgclients01
- Jun 4
- 1 min read
Last night, lifestyle fashion brand GUESS celebrated its return to Miami Swim Week with a vibrant cocktail party to celebrate the launch of their 2-week long takeover of The Standard Spa, Miami Beach featuring a retail pop-up and branded pool takeover. The kick-off event was held at the hotel’s Bayside Dock where the brand welcomed around 175 VIPs including The Real Housewives of Miami’s Larsa Pippen, former Bachelorette Jen Trann, model Hayley Hasselhoff and more.
Guests enjoyed a lively celebration that incorporated an intimate swim presentation featuring notable GUESS models, signature drinks, and gifting. The private event offered an exclusive first look at the pop-up and pool takeover that will be available from May 30th to June 15th. The retail pop-up shop features the brand’s latest swim, ready-to-wear and accessories, while The Standard Spa Miami Beach’s picturesque, impressive pool deck is adorned with GUESS branded towels, pillows, decor and more. Guests also enjoyed interactive and personalization activities centered around GUESS’ fragrance, eyewear, footwear and handbag categories.
GUESS is thrilled to contribute to Miami Swim Week’s premier lineup of events through a multi-layer approach that will engage participants from industry professionals to consumers. GUESS continues to stay true to their strong brand ethos in each endeavor, including their strides in the swim and resortwear space. Proving their presence as an industry leader, the brand was eager to offer an unforgettable experience at The Standard Spa Miami for the second year in a row.