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Guess Debuts Luxury Guess Beach Club Takeover of The Standard Spa During Miami Swim Week 2024

Updated: 2 days ago



GUESS?, Inc. is pleased to announce The Standard Spa, Miami Beach as the latest destination of the storied GUESS Beach Club. Located on Belle Isle, steps away from South Beach, The Standard Spa serves as the stunning backdrop to a ten-day takeover of the unique waterfront pool and retail pop-up. 

The immersive brand experience invites The Standard Spa members to lavish on customized GUESS Beach Club towels, loungers, cushions, and accessories that perfectly complement The Standard’s signature yellow and white colorway.


The pop-up beach shop features the latest from GUESS’ Summer 2024 collection of women’s and men’s swim and beachwear, handbags, fragrance, jewelry, and eyewear specially curated for the heart of Miami. Exclusive in-room welcome hampers with limited-edition co-branded items will be featured in Terrace Suites. 


With dreamy views of Biscayne Bay, GUESS hosted a private cocktail party during Miami Swim Week to celebrate the launch on the property’s sprawling dock. With DJ sets by DJ Branden (@brandenxciii) and a special performance by The Aqualillies, the sunset soiree brought fashion friends together to kick off the two-week stay. Guests sipped on specialty cocktails, enjoyed a curated menu of canapes and a warm weather breeze setting the stage for the summer season ahead. 


On Saturday, GUESS kept the party going with an exclusive charter of a GUESS branded yacht which set sail during the day. Guests were treated to an intimate cruise along the coast, capturing content in style as they took off from the decked out bayside dock. 


By ML Staff. Images courtesy of GUESS

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