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Gucci Unveils "Lido" Collection Inspired by Italian Coastal Living

Gucci has introduced its latest collection, Gucci Lido, celebrating the allure of Italian coastal living. Designed by Creative Director Sabato De Sarno and photographed by Anthony Seklaoui, the collection captures the essence of summer with a focus on spontaneity, vibrancy, and joy.



Collection Highlights Gucci Lido features sophisticated swimwear and resort wear that blend luxury with comfort. The collection includes reimagined versions of iconic Gucci handbags such as the Jackie and GG Marmont, now available in straw-effect raffia and canvas. Colorful GG canvas accessories, including the Gucci Luce and Moon Side bags, bring a playful touch, while neon details add a modern twist to classic designs.



Global Pop-Up Stores The essence of Gucci Lido is showcased through in-store pop-ups at renowned resort destinations including Porto Cervo, Capri, the Hamptons, and Saint-Tropez. These locations provide an ideal setting for travelers to explore the collection and experience Gucci’s luxury offerings.


Exclusive Event As part of the Gucci Lido experience, a private event was hosted at Hotel Il Pellicano on the Tuscan coast from May 24 to May 26. Guests enjoyed a curated getaway, celebrating Italian hospitality and the Mediterranean landscape.


For more information, visit Gucci's website.

By ML Staff. Images courtesy of Gucci.

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