Gucci Unveils “The Gathering” Campaign Centered on Chosen Family
- camilarosiaz
- Jan 29
- 1 min read
Gucci has introduced The Gathering, a new campaign focused on the idea of chosen family and the connections formed through shared experiences. The campaign features Global Brand Ambassador Ni Ni, Brand Ambassador Song Wei Long, and Brand Ambassador Davika Hoorne alongside her husband, actor Chantavit Dhanasevi, all wearing looks from the Gucci La Famiglia collection.
The imagery presents the cast in moments of closeness, gathered around a shared table where different generations meet to exchange stories and create new memories. Each individual brings a distinct presence, reflecting varied expressions of modern relationships and belonging.
Through this campaign, Gucci continues its exploration of human connection through visual storytelling. The scenes emphasize togetherness rather than spectacle, highlighting the emotional value of coming together with people who matter most.
The Gathering aligns with the House’s broader narrative direction under artistic director Demna, reinforcing themes of intimacy, identity and community. The featured looks are available to explore and shop on Gucci.