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Gucci Presents Love Parade Campaign

Updated: Mar 8, 2022

The Gucci Love Parade collection takes center stage in this mystical new campaign that celebrates the ritual of the banquet. Jared Leto, Miley Cyrus, Snoop Dogg, Beanie Feldstein, Jungjae Lee, Deng Lun, and Liu Wen indulge in a feast and finish the night with a liberating dance inspired by the Greek God Dionysus. The campaign, a nod to Gucci’s mythological origins, is arranged by Alessandro Michele with the guidance of photographers Mert Alas & Marcus Piggott.


  • Creative Director: Alessandro Michele

  • Art Director: Christopher Simmonds

  • Director of Photography: Mert Alas and Marcus Piggott

  • Directed by: Mert Alas and Marcus Piggott

  • Talents: Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen, Miley Cyrus, and Snoop Dogg

By ML Staff. Image courtesy of Gucci


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