Gucci Presents Love Parade Campaign
Updated: Mar 8, 2022
The Gucci Love Parade collection takes center stage in this mystical new campaign that celebrates the ritual of the banquet. Jared Leto, Miley Cyrus, Snoop Dogg, Beanie Feldstein, Jungjae Lee, Deng Lun, and Liu Wen indulge in a feast and finish the night with a liberating dance inspired by the Greek God Dionysus. The campaign, a nod to Gucci’s mythological origins, is arranged by Alessandro Michele with the guidance of photographers Mert Alas & Marcus Piggott.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Director of Photography: Mert Alas and Marcus Piggott
Directed by: Mert Alas and Marcus Piggott
Talents: Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen, Miley Cyrus, and Snoop Dogg