Gucci Reveals “Generation Gucci” Pre-Fall 2026 Lookbook
- camilarosiaz
- Dec 10, 2025
- 2 min read
Updated: Dec 10, 2025
The Generation Gucci lookbook is presented as a fictional runway conceived and photographed by Demna, who draws on archival references and visual codes from multiple eras of the House. By merging products and imagery across decades into a single narrative, the project reflects Demna’s ongoing study of Gucci’s history and signals the aesthetic direction he plans to expand on next season.
The opening looks focus on lightweight tailoring in archival silk faille woven to create a subtly aged texture. Women’s suiting removes traditional buttons in favor of minimal clasps, forming sculptural two-piece sets with legging-fit trousers and a sharply defined pencil skirt. Seamless jeans feature concealed pockets and closures, while silk travel suits offer the comfort and drape of elevated loungewear.
Technical references appear in pieces shaped by surfer wetsuit construction, including a contouring mock-neck top and a body-con leather jacket. Outerwear takes on a textural, handcrafted identity: coats pieced together from shearling, silk, goat hair, and feathers create interlinked patterns over sheer bases.
A party wardrobe introduces underwear-inspired silhouettes worn with silk blousons, draped miniskirts with matching tops, and fluid gowns in jersey or silk chiffon.
The lookbook revisits House signatures from the 1970s and 1990s. Racer jackets feature the Web stripe, while belts reimagine the Double G buckle in sliced geometric forms. Full leather and suede looks return, along with equestrian-print silk sets referencing vintage scarf designs from the archives.
Footwear is defined by sleek lines and lightweight construction. Valigeria-inspired ballerinas reappear in men’s sizes; loafers adopt the softness of dance shoes; stilettos introduce seamless heels with cushioned interiors; and classic loafers trimmed with metal spikes suggest pieces personalized across generations.
Accessories extend the dialogue between utility and heritage. The Lunetta Phone+ bag in monogram canvas and chainmail is structured around everyday essentials. The Jackie 1961 is reimagined as a compact rectilinear shape or expanded into a softened, oversized form in calfskin and crocodile. The Dionysus takes on a sharper, more angular silhouette.
