Gucci Lido: A Coastal-Inspired Celebration of Effortless Elegance
- laurie2769
- Jun 29
- 1 min read

Gucci unveils its latest Gucci Lido campaign, inspired by the timeless allure of Italy’s coastal lidos. Featuring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, the campaign captures cinematic scenes from the Mediterranean shoreline to secluded garden villas, evoking a sense of calm and coastal elegance. This season, Gucci reinterprets its iconic handbags—the Gucci Softbit, GG Marmont, and Bamboo 1947—in raffia, wicker, and crochet, embracing spontaneity and ease. The new Gigi loafers in suede add a touch of understated refinement, while a palette of ocean blues flows through accessories and sneakers, from oversized totes to the Gucci Re-Web. Lightweight cottons, GG Monogram denim, and the classic Flora print embody a relaxed sophistication, complemented by fresh Gucci Eyewear styles and Interlocking G jewelry.
To learn more visit www.gucci.com.