Gucci Launches High Watchmaking Collection
In a year marking its centenary, Gucci is proud to announce its entry into high watchmaking with an exceptional suite of contemporary watch designs by Creative Director Alessandro Michele.
A milestone heralded by the introduction of the ultra-slim GUCCI 25H.
Scheduled to be released this Fall, each watch illuminates the creativity, craftsmanship and technical skill that has underpinned its creations since the luxury fashion house was established by Guccio Gucci in 1921.
The new high watchmaking collection is made of four lines – GUCCI 25H, G-Timeless, Grip and high jewelry watches. Each gathers inspiration from Gucci’s craft legacy and heritage elements, including flora and fauna, talismans, and the emblem- atic Interlocking G logo.
Gucci made watchmaking history in 1972. Not only was it the first luxury fashion house to elevate the watch to become a contemporary style statement, but it also demanded the highest quality – every Gucci watch is Swiss made. Over the past 50 years, the House has continued to design extraordinary timepieces that are made in production facilities across the famed Swiss watchmaking region. In La Chaux-de- Fonds, quality control, assembly and diamond setting take place, while dials are crafted in Gucci’s Fabbrica Quadranti facility in the Canton of Ticino, a dial maker employing the latest technological methods in tandem with highly skilled handwork.
Special decorative techniques are also carried out at Fabbrica Quad- ranti. Neuchâtel – the headquarters and home of Gucci watches, is where the House’s watch design know-how comes together. Today, Gucci is one of the largest luxury fashion watch producers in the world and continues to design era-defining Swiss-made timepieces.
Now Gucci has taken a natural, next step into the arena of high watchmaking, a rar-efied world that encompasses the best in Swiss horological know-how, advanced manufacturing techniques and exceptional skill in exquisite, decorative arts. The new collections are a dazzling fusion of Gucci’s innate Italian style and peerless, Swiss expertise, a conjunction that is perfectly expressed in the new GG727.25 watch calibre, Gucci’s first movement developed and produced by the state-of-the art Ker-ing movement manufacture in La Chaux-de-Fonds, Switzerland. Self-winding and ul-tra-slim at just 3.70mm in height, the GG727.25 calibre makes its debut in the new GUCCI 25H, a triumphant milestone in the House’s watch history.
The Gucci high-watchmaking designs can be discovered by appointment at Gucci’s dedicated fine watch & jewelry boutique at Place Vendôme, Paris (16 Place Vendôme Paris, 75001, France T:+33.1.70.79.15.24). For more info visit
Images by Gucci • Background flower images by Evie S.Unsplash