Gucci Launches 'Gucci Shift' Sneaker

Gucci has introduced the Gucci Shift, a new sneaker designed to capture movement and reinterpret athletic codes for modern life.

First revealed during the Cruise 2026 fashion show in Florence last May, the sneaker is ultralight, low-profile, and defined by the House’s signature Web stripe, merging heritage with contemporary design.

For women, Gucci Shift combines mesh GG fabric, suede, and elastic inserts for a deconstructed feel. The flat sole draws inspiration from ballet, balancing elegance and comfort. Signature touches include a light gold Interlocking G charm, the Web stripe, and a Web loop at the back. Styles come in suede, technical fabrics, and GG canvas in neutral shades.

Men’s designs highlight bold modernity with Web stripe details on the tongue and heel, lateral stitching inspired by the motif, and a maxi-logo outsole. Options include plain leather, washed leather, and GG canvas.

The sneaker is available exclusively online with wider availability expected later in the season. Learn more at gucci.com.

By ML Staff. Photos/Gucci