GUCCI Introduces GG Canvas in Blue
Mirroring the material’s historic origins, GG Canvas is reintroduced in a timeless mix of blue and beige for Gucci Love Parade. With a low environmental impact, the canvas has come to the forefront of each collection decade after decade to become a hallmark of the House.
Drawing from the Archive, the classic palette defines a wide array of products for both men and women and is declined on the Leather Goods world and in particular on an extensive selection of Luggage. Today, luggage remains part of the Gucci narrative, even more so in the Love Parade collection as the offering expands to include a variety of materials and functional bags, including roller suitcases and duffles.
The blue GG canvas is revived through a dedicated campaign where the attention is focused entirely on the motif.. From the floor to the ceiling, everything featured within the setting is decked out in the signature pattern. The Gucci items blend with the backdrop, just defined by the blue leather trim and the blue-red-blue Web stripe.
To learn more visit www.gucci.com.