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Gucci Fall Winter 2023 Campaign

For Fall Winter 2023, the House presents a new campaign starring Vittoria Ceretti, Abubakar Konte, and Brando Erba, captured in Milan by photographer David Sims. The imagery and film are set against a distinctive green backdrop with an elevator, reminiscent of the set of the women’s FW23 fashion show in February. The new campaign showcases a series of signature silhouettes in ready-to-wear and accessories drawn from recent eras of the House and spotlights the latest archival reprisal – the Gucci Horsebit Chain bag.



First introduced twenty years ago in Tom Ford’s Fall Winter 2003 collection, the new bag is defined by a maxi version of the iconic Horsebit, re-contextualizing the legacy hardware first conceived by Aldo Gucci in 1953 as a loafer embellishment. Updating the original with a double shoulder strap, the new Horsebit Chain bag debuts in padded leather, shearling, crystal, and contrast-leather variations. In the Fall Winter 2023 campaign, Vittoria Ceretti suggests new ways to wear the bag—carried by hand, on the shoulder, or as a clutch, highlighting how the design encompasses the beauty of a style so representative of a certain era and yet always contemporary.



To learn more visit https://www.gucci.com.

By ML staff. Images courtesy of Gucci.

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