Gucci Celebrates The Lunar New Year With Ni Ni And Xiao Zhan
- wgclients01
- Jan 13
- 1 min read
In celebration of the Lunar New Year, Gucci is pleased to present a new campaign featuring Global Brand Ambassadors Ni Ni and Xiao Zhan, paying tribute to family, tradition, and the symbolic renewal of the Year of the Snake.
To mark the occasion, Gucci unveils a curated selection of pieces inspired by the elegance of the serpent, a motif deeply rooted in the House’s heritage. The snake’s fluid movements are incorporated across the selection, appearing in two color combinations: Gucci Rosso Ancora with pink and Gucci Rosso Ancora with blue.
Highlights include the Horsebit 1953 loafers and the Signoria slingback pumps, reimagined in Gucci Rosso Ancora patent leather with a snake-detailed insole and the Gucci Re-Web sneakers, crafted in beige and ebony Original GG canvas with snake details. Adding to the allure is the Gucci Blondie bag, presented in Gucci Rosso Ancora red patent leather and adorned with an enamel round Interlocking G detail. For more info visit gucci.com
CREDITS
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Talent: Ni Ni, Xiao Zhan