Gucci Announces the Re-Opening of Its Bal Harbour Store
Gucci is pleased to announce the relocation of its store in Bal Harbour, Florida. The boutique spans over 6,000 squarefeet and showcases a wide collection of men’s andwomen’s ready-to-wear, shoes, handbags, luggage, small leather goods,accessories, silks, jewelry,watches, fragrance, eyewear,Gucci Décor, and Gucci Beauty.
The boutique returns to its original home in Bal Harbour Shops with a look that invites customers to feel welcome and relaxed, and an interior design that is discreet. This relocation represents the first phase in a multi-faceted renovation project, with plans to expand to an additional floor, set to conclude in the next year. With plans to expand to an additional second floor of selling space, the renovation will offer the full breadth of Gucci collections to the South Florida consumer once complete.
Soft elements like velvet armchairs offset harder surfaces and industrial elements, such as rivets. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterizes Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic.
Contrasting merchandising elements represent different design codes, combining to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store.
The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Custom geometric painted wood floors and marble polychrome inlays produce decorative three-dimensional effects on the floors, while being harmoniously integrated with the herringbone wood flooring. Juxtaposition of this sort, where opposites forge a new connection, is repeated throughout: technical, mechanical display units contrast with the softness of the rich fabrics that adorn the rooms; round tables offset rectangular ones; varnished, iron wall finishes complement the dusty pink velvet upholstery. Throughout the store one finds sumptuous chairs, while vintageoriental rugs are included for a texturedeffect. The result is a space that entices, surprises and feels personal to Gucci.