Gucci Introduces Altitude Collection in a Snow-Covered Mountain Campaign with Jannik Sinner
- camilarosiaz
- 7 days ago
- 1 min read
Set against an expansive winter landscape, Gucci enters the world of alpine sportswear with its new Gucci Altitude collection. The campaign positions high-altitude performance at the center, blending technical construction with the House’s recognizable design codes to explore the space between motion and stillness.
The visuals follow global brand ambassador Jannik Sinner, who once competed as a junior ski champion before becoming one of tennis’s leading athletes. The campaign captures him moving through open, white-capped terrain, emphasizing the discipline and focus that define both winter sports and elite competition.
Sinner described the shoot as a rare experience in an environment he has long admired, calling the mountain setting “magical” and unlike any other project he has worked on.
The collection draws from the precision of alpine gear and Gucci’s leisure heritage. Pieces are built to balance functionality and refinement, using subtle lines and technical details to respond to shifting terrain. The assortment includes reimagined outerwear, performance-ready layers, and sport-inspired eyewear such as a ski mask and wraparound sunglasses marked with the Gucci logo.
Engineered with advanced materials, the line incorporates breathable three-layer constructions, water-resistant finishes, and features such as ski-pass pockets and touchscreen interiors. Accessories, footwear, and ready-to-wear appear alongside a series of items developed with HEAD, including skis, poles, snowboards, helmets, and sports bags featuring the House’s signature Web stripe.
Explore the full collection on Gucci.com and view campaign assets including the campaign images, campaign video, and product images.