Gracie Abrams Named New Face of Chanel Coco Mademoiselle Crush Absolu
Chanel has introduced a new chapter in its Coco Mademoiselle line with the launch of Coco Mademoiselle Crush Absolu, fronted by singer-songwriter Gracie Abrams.
As the new face of Coco Mademoiselle Crush Absolu, Abrams is presented as embodying a modern woman with a magnetic, enchanting presence. Chanel describes the partnership as highlighting a captivating aura that aligns with the fragrance’s vision of attraction.
Coco Mademoiselle Crush Absolu was composed by Chanel In-House Perfumer Creator Olivier Polge as an ambery scent designed to capture the heightened intensity of a crush. The fragrance focuses on the power of attraction and aims for a notably potent, magnetic character within the Coco Mademoiselle universe.
The campaign places Abrams in a Parisian café that turns into a dance floor, underlining the unexpected and playful persona associated with Coco Mademoiselle. More information and boutique experiences are available on Chanel’s website and at Chanel Fragrance and Beauty boutiques.