Gift Bag Sizing Strategies for Different Product Categories
- Mateo
- Aug 18
- 3 min read
If you are giving out premium promotional gift bags for any products, you want them to be sized correctly for the items inside. Before you order gift bags with logo printed, consider the interior details and size things correctly for the greatest impact on your brand.
Photo by Happy Films on Unsplash
Overview of Gift Bag Sizes
Custom gift bag options come in so many sizes that it’s impossible to list them all. When thinking about promotional gifts, there’s always going to be a budget in place. Consider getting gift bags in standard sizes instead of customized sizes to reduce costs. Sizes come in variations of small, medium, and large. If you get a small bag, think of jewelry and small accessories. When you grab medium bags, consider items like books or candles. Large bags are suitable for items the size of shoe boxes or larger. There are also extra-large sizes available. When you look at the size options, consider the item you want to place inside, but also allow more room for packaging or tissue paper.
Factors Influencing Gift-Bag Sizing
There are many factors that determine the bag size for your gift. Here are a few factors to consider:
The size of the gift included
The gift’s packaging size
Space for tissue paper
Weight limits
Price points
Purpose
While it makes sense to think about the gift size, weight limits, and other such things, you also want to think about the overall purpose of the gift bag. If you are at a conference or another event, you might have a bigger-than-needed bag so people can place other items inside as they walk around. If you want the bag to be reused, consider standard sizes that make the gift bags easier to pass around later.
Matching Gift Bag Sizes by Product Category
There are certain products that go well in certain gift bag sizes, and you also have to consider gift bag materials.
Paper is the most common material. It’s simple, sturdy enough to be useful, and can be reused many times. However, since it’s such a common material, it doesn’t stand out as special or luxurious.
Fabric gift bags are gaining popularity as highly reusable, long-lasting, durable options. They come in cotton, organza, bamboo, and many other materials. Many people find themselves reusing fabric gift bags for everyday items, and not just gifts.
One factor in which materials you choose is the price point. Paper bags are going to cost less and are easier to buy in bulk, but won’t get used for as long or for as many things. Some brands like to go the extra mile and get fabric bags that cost more, but are eco-friendly and can be used for many things in the future.
Tips for Customizing the Fit
When you think about the gift you want to place inside the gift bag, you want the fit to be customized. Most people will place the gift inside, then put tissue paper around it. Another option is to put colored, shredded paper around the gift.
Take a measurement of the gift you have in mind and find the right bag to fit it. Not only do you want the gift to fit, but you want to customize the look and feel of the item overall.
Choose bag colors that go with your brand and take care with the tissue paper as well. You can always get neutral paper to go with anything, but it is a nice touch to have tissue paper that gives your brand a pop of color.
Photo by freestocks on Unsplash
Practical Implementation
Save Ink can help you with any practical aspects you have in mind for giving gifts from your brand. Customize the gift bags with your logo, or get gift bags in certain colors and put on a sticker featuring your logo.
How many bags will you distribute? Are you giving them all out right away, or gradually? What is your budget? These are things the marketing department has to decide to approach the project in a practical manner.
In conclusion
Gift bag materials, packaging options, and size are all things to think through as you prepare gifts from your brand. Whether it’s a special promotion, a gift that you’ll give out regularly, or something people pick up at a trade show booth, you want the item and the package to speak to the quality and uniqueness of your brand. You might feel like you are overthinking, but every detail adds up. The personality of your brand is a culmination of everything around it, even gifts and the bags encompassing them. Therefore, every detail is important, down to the tissue paper you use.