From Canvas to Cards: Bicycle’s Special Collection Inspired by Iconic Artists Redefines Playtime
Bicycle, the iconic playing card brand, has turned the world of gaming into an artistic experience with its new special collection. This special collection features the works of four renowned artists—Jean-Michel Basquiat, Keith Haring, Kenny Scharf, and Bijou Karman—offering a unique opportunity to bring fine art into everyday moments of play.
This collection transforms ordinary card games into extraordinary experiences, with each card serving as a miniature canvas. By bridging the gap between art and leisure, Bicycle celebrates the bold visions of legendary artists while offering fans a hands-on way to engage with their creativity. Each deck in the Artist Series captures the essence of its featured artist: Jean-Michel Basquiat’s raw and expressive style blends text, abstraction, and powerful social commentary; Keith Haring’s vibrant, energetic figures reflect his commitment to social activism and public art; Kenny Scharf’s surreal and playful designs bring a whimsical touch that fuses pop culture with fine art; and Bijou Karman’s dreamy, colorful compositions celebrate fashion and femininity.
Jean-Michel Basquiat
Keith Haring
Kenny Scharf
Bijou Karman
Guillaume Reslou, Global Vice President of Luxury Development for Cartamundi, underscores the significance of this collection:
“The Artist Series was inspired by our vision to transform common playtime into a cultural and artistic experience. By featuring iconic artists like Basquiat and Haring, we transformed each card into a canvas, turning traditional gameplay into an artistic experience. This collection allows players to connect with these powerful works in a personal, hands-on way, creating moments of play that are enriched by culture and creativity.”
The cards serve as more than just tools for a game—they are a tactile connection to cultural history, offering players the chance to hold a piece of the artist’s vision in their hands.
Bicycle’s Artist Series is also a nod to the brand’s storied 135-year history of innovation and creativity. Known for blending artistry with play, Bicycle has always been at the forefront of crafting unique designs that resonate across generations.
“This collection is a testament to Bicycle’s legacy of blending artistry with play, reflecting both our heritage and our commitment to innovation,” Reslou adds. “The Artist Series builds on this tradition by introducing iconic works by Basquiat, Haring, Scharf, and Karman, inviting players to experience fine art in a hands-on way.”
The Bicycle Artist Series is now available for purchase online at bicyclecards.com/artistseries and will be featured at Art Basel Miami Beach, further cementing its role at the intersection of art and culture.
By ML Staff. Images courtesy of Artestar