Four Seasons Milan Introduces Curated Shopping Itinerary for Fashion Lovers
Four Seasons Hotel Milan has introduced So Chic, Darling!, a new personal shopper and stylist experience, offering a special opportunity for travelers, including those from cities like Miami, heading to Milan and Paris. Available exclusively at Four Seasons Hotel Milan and Four Seasons Hotel George V, Paris, the experience is tailored for fashion enthusiasts seeking to discover hidden gems in two of the world’s most iconic fashion capitals.
In Milan, guests are guided by art director and stylist Vittoria De Carlo, known for her eclectic approach to fashion and design. De Carlo leads participants through a curated shopping itinerary, uncovering vintage boutiques, private showrooms, and niche stores that embody Milan’s style. Highlights include visits to iconic spots like Madame Pauline Vintage and Foto Veneta Ottica, where guests can find unique fashion pieces and rare vintage eyewear.
The experience begins at Four Seasons Hotel Milan, where guests are met by their personal stylist and chauffeur. The itinerary, which is customizable based on individual preferences, also includes stops at fragrance shops and home décor boutiques, providing a well-rounded exploration of Milan’s creative scene.
Available from Milan Fashion Week onwards, So Chic, Darling! offers a personalized shopping experience that goes beyond clothing, merging style with the essence of Milanese culture. A similar experience is offered in Paris, where local stylist Nathalie Oliver leads guests through the city's top fashion spots.
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