Florist Special With Sabrina Cohen: Redefining Luxury Floral Design in Miami

In Miami, where design, architecture, and lifestyle intersect at the highest level, flowers have taken on a new role. They are no longer simple decorative accents or last-minute purchases. They are statements. They are experiences. They are extensions of how people live, host, and express themselves.

Within this elevated landscape, Sabrina Cohen, founder and creative director of Neroli Blume, has quietly shaped a new standard. Her work as a Miami florist reflects a shift toward upscale, design-led floristry where arrangements are not just beautiful, but intentional, rare, and unmistakably refined.

From Wynwood to Brickell, from Miami Beach to Coral Gables, Neroli Blume has become synonymous with a kind of floral experience that goes far beyond a standard grocery store bouquet. It is floristry as art.

Sabrina Cohen in her Neroli Blume store, shaping bespoke floral arrangements through a design-driven approach rooted in composition, color, and structure

How did your journey into floristry begin?

“My background started in Fine Arts,” Sabrina explains. “I was always drawn to composition, color, and how objects exist within a space. Flowers just happened to be the most alive medium I could work with.”

After studying at Florida International University, Sabrina began exploring how floral design could function within real environments. Not just as something you place on a table, but as something that interacts with architecture, light, and movement. That early foundation continues to define her approach today.

Working across private clients and high-end brand projects, she developed a practice rooted in both creativity and execution. The result is a balance rarely seen, where artistic vision meets real-world precision, especially in Miami’s fast-paced, design-conscious environment.

A seasonal mix of airy greens, delicate white blooms, and textural accents by Neroli Blume, arranged in a loose garden style suited to Miami’s year-round climate and light-filled interiors

What inspired you to create Neroli Blume?

Neroli Blume was born from a desire to create something more intentional, more elevated, and more aligned with Miami’s evolving luxury lifestyle.

“I didn’t want to create arrangements that felt interchangeable,” Sabrina says. “I wanted each piece to feel like it belonged to that exact moment, that exact space, that exact client.”

Designing in Miami also introduced unique challenges. The tropical climate affects everything from stem longevity to structural integrity. This pushed Sabrina to refine her material selection and construction techniques, ensuring that each arrangement not only looks refined but performs beautifully in real settings across neighborhoods like Coconut Grove, Edgewater, and the Design District.

At Neroli, every piece is developed without templates, trends, or repetition. Each arrangement is personalized, customized, and approached as a one-of-a-kind composition. The result is a body of work defined by rarity, individuality, and intention.

Event floral arrangements by Neroli Blume, featuring seasonal blooms and vibrant accents designed to elevate tablescapes, from large-scale celebrations to intimate dining experiences

How would you describe your floral style?

Sabrina’s work is best described as sculptural, expressive, and deeply intentional. Rather than relying on traditional round bouquets, Neroli Blume embraces asymmetry, movement, and unexpected combinations that feel composed yet effortless.

Premium stems play a central role. Arrangements often feature airy greens, delicate white blooms, ranunculus, anthuriums, and layered seasonal elements that bring texture and depth. Tropical foliage is frequently incorporated, reflecting Miami’s climate, while compositions may include fine branching details or soft, flowing forms that feel natural yet highly considered.

“I’m always thinking about how something moves and lives in a space,” Sabrina says. “It’s not just about the flowers themselves, but how they interact with everything around them.”

This approach transforms each arrangement into something more than a product. It becomes a gift that makes a big statement, defined by scale, contrast, and visual presence. Whether placed in a penthouse in Downtown Miami or a curated interior in the Design District, the work feels distinctive, refined, and unmistakably personal.

Soft garden roses, ranunculus, and seasonal blooms in warm peach and cream tones by Neroli Blume, a palette often favored in Miami for weddings and interior styling year-round

Miami is such a unique city. How does it influence your work?

Miami has a very distinct energy. It is vibrant, but also highly visual. People here are very aware of design, whether it is in their homes, their events, or the spaces they spend time in.

That awareness has shaped Neroli Blume’s identity. Clients are not just looking for flowers. They are looking for something that integrates seamlessly into their environment. In Midtown, that may mean clean, modern compositions. In Coral Gables, something more romantic yet refined. In Harbour or Coconut Grove, something that reflects natural surroundings with a polished edge.

This diversity allows Sabrina to continuously evolve her work while maintaining a consistent level of sophistication.

Tropical foliage, anthuriums, and textured seasonal elements by Neroli Blume, reflecting Miami’s climate with bold greenery and sculptural forms often used in modern interiors and event styling

You’ve worked with well-known luxury brands. How does that influence your work?

Working with brands such as Cartier, Audemars Piguet, Diptyque, Lanvin, and Christian Louboutin has elevated the expectations behind every arrangement.

“These brands are incredibly precise,” Sabrina shares. “Everything has to align visually. The flowers are part of a larger story.”

That experience translates directly into Neroli Blume’s private and event work. Whether designing for a brand activation in the Design District or a private dinner in Edgewater, the same level of detail, discipline, and intention is applied.

The result is a floral design that feels cohesive, elevated, and aligned with a broader aesthetic vision.

What makes a great florist in Miami today?

In today’s Miami, being a florist is no longer just about arranging flowers. It requires an understanding of lifestyle, timing, and expectation.

Clients expect premium products that go beyond a standard grocery store bouquet. They expect freshness, reliability, and a design that feels tailored to them.

At the same time, same-day delivery remains essential. In a fast-moving city like Miami, the ability to deliver something highly curated, on time, and in perfect condition is what separates a good florist from a truly exceptional one.

Neroli Blume has built its reputation on that balance, where high-end design meets consistent execution.

Behind the scenes with Sabrina Cohen, preparing fresh blooms for delivery by Neroli Blume, reflecting the balance of quality, timing, and presentation expected from a Miami florist today

A Florist Shaped by Experience and Client Trust

Behind the refined aesthetic of Neroli Blume is a foundation built on real experiences and client relationships.

From baby showers where arrangements feel deeply personal, to weddings where floral design exceeds expectations, the studio has developed a reputation for consistency and care. Even in moments where expectations needed adjustment, the focus has always remained on trust, transparency, and long-term relationships.

Clients return not only for the visual quality, but for the reliability. From last-minute deliveries across Downtown Miami to carefully curated installations in Miami Beach, Neroli has proven its ability to perform under pressure while maintaining its signature standard.

Beyond delivery, Sabrina has also introduced creative workshops, intimate experiences where clients can engage with floristry directly. These moments reflect her belief that flowers are not just products, but a form of expression.

Carefully composed arrangements by Sabrina Cohen, reflecting a hands-on process where attention to detail and consistency build long-term client trust

How do you approach bespoke floral design?

Every project at Neroli Blume begins with context.

“I always start with the space and the feeling,” Sabrina explains. “The flowers come after that.”

There are no templates. No repeated formulas. Each arrangement is developed from scratch, guided by the client’s environment, intention, and aesthetic.

This bespoke design process is what defines Neroli’s work. It allows each piece to feel personal, elevated, and impossible to replicate.

What trends are you seeing in Miami floristry?

There is a clear shift toward high-impact, design-driven arrangements. Clients are moving away from volume and toward intention.

They are choosing fewer pieces, but with more presence, more scale, and more rarity.

There is also a growing appreciation for floristry as art. People are becoming more open to unconventional forms, exotic stems, and compositions that feel curated rather than assembled.

What role does Neroli Blume play in this evolving scene?

Neroli Blume represents a new direction in Miami floristry, one that prioritizes design, craftsmanship, and individuality.

Locally rooted in Wynwood but serving neighborhoods across Miami, from Midtown to Coconut Grove, the studio continues to shape how floral design is experienced in both private and public spaces.

Its work reflects a broader movement where flowers are not just purchased, but collected, experienced, and remembered.

What advice would you give someone choosing a florist in Miami?

“Look for intention,” Sabrina says. “Not just how something looks, but how it feels.”

A great florist understands context. They guide you. They translate your ideas into something tangible, but elevated.

And most importantly, they create something that feels like it was made specifically for you.

What’s next for you and Neroli Blume?

The focus is on continuing to refine the work. That includes larger installations, more complex projects, and expanding the creative direction.

Miami is growing quickly, and there is a lot of opportunity to explore how floristry fits into that growth. The goal is to stay consistent while continuing to evolve.

Final Thoughts

In a city where everything is elevated, floristry is no exception. Through her work at Neroli Blume, Sabrina Cohen has redefined what it means to buy flowers in Miami.

This is not about convenience. It is not about volume. It is about creating something rare, intentional, and deeply personal.

For those seeking something truly new and luxurious in flowers, Neroli Blume stands as a defining presence where design, artistry, and experience come together in perfect balance.

By ML Staff. Images courtesy of Neroli Blume