FENDI Opens Pop-Up Store in Aventura Mall
FENDI announces the opening from March 18th through April 20th, 2022, of an exclusive pop-up in the Aventura Mall, just outside Miami, to celebrate its Women’s Spring/Summer 2022 Collection.
In collaboration with The Estate and Archive of Antonio Lopez and Juan Ramos, for the FENDI Women’s Spring/Summer 2022 Collection Artistic Director of Couture and Womenswear Kim Jones revived the work of visionary fashion artist Antonio Lopez, bringing a modern perspective on disco-age glamour, and a spotlight on the diverse and powerful femininity that underscores the FENDI name.
The dedicated 576 square foot FENDI space draws from the vibrant inspiration of the collection, with Antonio Lopez’s graphics emblazoned across the exterior of the metal structure. The pop-up conceptualizes vintage billboard displays, with ‘Lopez Girls’ showcased in 3D across the structure. The concept comes to life as the illustrations of ‘Lopez Girls’ represent Lopez’s innovative vision on femininity, diversity, inclusivity, and unconventional beauty. Neutral tones pulled from the art works create a clean palette, juxtaposed against the splashes of colorful red, oranges, and yellow hues of the collection. An all-pink fitting room for clients is also included inside the new space.
The standalone pop-up store presents the FENDI Women’s Spring/Summer 2022 collection across categories, including the introduction of Ready-to-Wear to the market. A selection of the signature accessories, from the First bag and shoes to the iconic Peekaboo and Baguette bags are displayed on shelves and counters throughout the space. Through powerful mixes of colors, layers, materials and workmanships, icon accessories are transformed into graphic artworks featuring ‘Lopez Girls’, becoming the best expression of luxury and a desirable series of collector’s items.
Discover the FENDI Pop-Up: Aventura Mall – 1950 Biscayne Blvd, Aventura FL, 33180
Open March 18th through April 20th, 2022 #FendiSS22