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Face. Brow & Beauty Bar Brings Full-Service Glamour & Brow Mastery to Miami Central



Recognized across South Florida as the brow experts of Miami, Face. Brow & Beauty Bar proudly announces the grand opening of its third and most anticipated location in the heart of Downtown Miami. Conveniently located at 450 NW 1st Ave, Miami, FL 33130, this new beauty destination is nestled inside Miami Central, just steps from the Brightline Station, making it the ideal stop for commuters, travelers, and locals looking to refresh or indulge in a complete beauty transformation. 



Spanning over 2,000 square feet, the new state-of-the-art beauty sanctuary features a sleek, modern design with a stunning mezzanine level that overlooks the main salon floor, creating an elevated and luxurious experience for guests. The space also includes direct elevator access to Brightline, ensuring seamless beauty appointments before or after travel. 



Staying true to its clean beauty ethos, Face. emphasizes the use of natural and organic skincare and makeup wherever possible, offering high-quality treatments free from unnecessary chemicals. Already celebrated for its flawless brow shaping and precision artistry, the new location continues the brand’s full range of expert services in a warm, empowering atmosphere. 



The Miami Central location features the following beauty offerings: 


  • Brow & Lash Enhancements: Eyebrow mapping, waxing, threading, brow lamination, lash lifts, tinting, and hybrid tinting. 

  • Advanced Skincare: Facials with Eminence Organic and Amarté Korean skincare, and the new exclusive 100 and 1 Cosmetics Moroccan skincare line, pregnancy-safe facials, microneedling, PDO liquified threads, dermaplaning, and new offerings including Salmon DNA and Peel & Peptide facials. 

  • Permanent Makeup & Enhancements: Microblading, lip blushing, lash extensions, lash line tattoos, and fine-line tattoos. 

  • Bridal & Makeup Services: Bridal packages and professional makeup applications.

  • Teeth Whitening: Perfect as an add-on to any service 

  • Scalp Treatments: Head spa services with advanced scalp and follicle health imaging.


Adding to the excitement, Founder and Master Brow Artist Fatima Rosa brings her Face. Beauty Academy to this flagship location. The academy offers hands-on, professional training in brow artistry and beauty services, taught by Senior & Master Estheticians, positioning the new space as both a luxury salon and a center for advanced beauty education. 



To celebrate, Face. Brow & Beauty Bar is hosting an exclusive pre-opening Ribbon-Cutting Celebration on Wednesday, June 4, 2025, from 5 p.m. to 8 p.m. This private event is reserved for close friends, family, and select local media, who will enjoy curated beauty experiences, light bites, exclusive sneak peeks, grand opening specials, and giveaways. 


With thriving locations in Brickell, Midtown Miami and now Downtown Miami, Face. Brow & Beauty Bar continues to redefine the beauty industry, offering services that uplift and empower, one flawless beauty experience at a time. 



For more information, visit www.facebrowandbeautybar.com


Meet the Founder: Fatima Rosa 


With over 15 years in the beauty industry, Fatima Rosa has been a driving force in Miami’s beauty scene. In 2010, she was pivotal in launching Florida’s first Blow Dry Bar. In 2014, she opened Face. Brow & Beauty Bar, growing the brand into a premier beauty destination. Fatima has since exclusively focused on Face. Brow & Beauty Bar and its continued expansion. Fatima is also a partner at 100 and 1 Cosmetics, a sustainable, water-free, and clean skincare brand that aligns with her passion for innovation and eco-conscious beauty solutions. 

For more information, visit www.facebrowandbeautybar.com or follow Face. Brow & Beauty Bar on social media for the latest updates.



About Face. Brow & Beauty Bar 


Face. Brow & Beauty Bar is a premier beauty destination offering expert brow shaping, lash enhancements, advanced skin care, permanent makeup, and natural beauty treatments. Known for its commitment to quality and client care, Face. Brow & Beauty Bar delivers luxurious yet approachable experiences tailored to enhance natural beauty. With locations in Brickell, Midtown, and a new location coming soon to Miami Central, the brand continues to expand its reach across Miami. For more information, visit www.facebrowandbeautybar.com or follow @facebeautybar on social media for the latest updates and beauty tips.



By ML Staff. Images courtesy of Face. Brow & Beauty Bar

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