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Eat Me Guilt Free Launches New Protein-Packed Formula & National “Free Delicious” Campaign

Better-for-you just got better! Eat Me Guilt Free's full line of brownies leveled up and is tasting better than ever with a brand-new formula. These elevated and irresistible guilt-free treats are now available for purchase. Together with the new formula debut, Eat Me Guilt Free has launched its national “Free Delicious” campaign to educate consumers about a new generation of healthy yet delicious snack alternatives.

In development for two years, Eat Me Guilt Free’s new and improved formula has less sugar, is non-GMO and uses modified atmosphere packaging to exclude unnecessary preservatives. It features ingredients sourced in Europe, where regulations against food additives are more stringent than in the U.S. The new formula is packed with 14 grams of protein, and is low-carb, with under 200 calories per serving. While improving the quality of ingredients in its products, Eat Me Guilt Free remains focused on maintaining an unprecedented protein-packed and low-carb ratio.

All of Eat Me Guilt Free’s brownies are derived from its Original Chocolate Brownie and Vanilla Blondie. Satisfying those chocolate cravings, the new Original Chocolate Brownie takes the definition of delicious to a whole new level. Eat Me Guilt Free crafted the new recipe perfectly to bring its customers a brownie with the best taste, texture, smell and better-for-you ingredients they’ve ever experienced. Original Chocolate Brownies are sold in a box of 12 for $36.

The new Vanilla Blondie is a must-have with improved texture, moisture and taste. This soft vanilla blondie tastes like a buttery poundcake and literally melts in the mouth. Vanilla Blondies are available in a box of 12, priced at $36.

Eat Me Guilt Free is dedicated to the enhancement of its existing products and is committed to creating new and improved formulas. The brand is not raising its prices with its new formulas so that it can continue to deliver heavenly treats that are healthier alternatives to traditional snacks.

The “Free Delicious” campaign embodies Eat Me Guilt Free’s core belief that freedom should not have limitations. The main message of the “Free Delicious” campaign is that eating better-for-you foods that taste good is a choice consumers should make for themselves. For decades, food companies dictated what delicious was by adding addictive ingredients to products to make them taste good. With its Free Delicious campaign, Eat Me Guilt Free is redefining delicious and surrounding it with better nutrition fact ratios, less sugar, no preservatives and no GMOs.

“Consumers are growing increasingly savvy about what goes into the foods they eat. For so long, there were limited options on grocery store shelves, and most didn’t taste good. Now there’s a revolution taking shape in society where consumers have a wider range of better-for-you food options that taste good.” said Cristie Besu, Eat Me Guilt Free’s CEO and founder, and a Miami-based Cuban-American businesswoman. “We have worked hard to solve this issue and help consumers feel less restricted and more open to enjoying the everyday foods they love, without sacrificing taste. We want to make an impact in the food industry through a more creative and relatable lens. Our new formula and the "Free Delicious" campaign align with the DNA and progressive culture of the Eat Me Guilt Free brand.”

Eat Me Guilt Free’s consumer base is consistently growing ― from athletes to bariatric patients to everyday consumers who are conscious about what they feed their bodies. And these brownie-lovers are choosing Eat Me Guilt Free for a range of health reasons, beyond just their external appearances.

Besu started baking her Eat Me Guilt Free treats straight out of her own kitchen in 2013, while she was working as a registered nurse and certified sports nutritionist. Starting with a team of three, she worked closely with clients to craft nutrition programs, helping them with everything from disease management to improving labs, to just being able to move and feel better about themselves. The company now boasts a team of 30 and continues to create unique products and fun flavors for everyone to enjoy.

The company’s product line currently includes brownies, tortilla wraps, protein bread, cakes, and cookies. The products are available for purchase at more than 3,000 independent retailers nationwide, GNC, all locations of The Vitamin Shoppe, as well as through and Eat Me Guilt Free is always innovating its product line and will be baking more favorites in 2022.

Eat Me Guilt Free is grateful for its growth, which has enabled the brand to launch its first huge give back initiative, the “You Glow Girl” grant. This grant pays it forward to female entrepreneurs ready to live out their business dreams. Amanda Sheridan, founder of BagValet, outshined more than 320 applicants and was awarded the 2021 “You Glow Girl” grant. She received $10,000, a Peloton, one-on-one coaching from Besu and more to level-up personally and professionally. Eat Me Guilt Free is an ever-evolving company that is passionate about community, culture, and food.

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