Donde Esteban Brings Endless Summer to The Standard Spa, Miami Beach
- kristenchin
- Oct 20
- 4 min read
Miami Beach, FL [October 16, 2025] – An immersive pop-up unveiling Esteban’s roots, Colombian culture, and resort wear arrives in the heart of Belle Isle, Miami Beach—from November 1st through December 7th.
Donde Esteban, the resort wear brand by Colombian designer Esteban Cortázar, is set to host a vibrant experience at the iconic The Standard Spa, Miami Beach, blending rich cultural heritage, bold design, and the spirit of an endless summer. For a limited time, guests and locals alike are invited to step inside “La Tiendita Donde Esteban”—a curated space that reflects the brand’s origins, playful energy, and signature style, infused with the warmth of Colombian tradition and the rhythm of Miami’s Caribbean culture. As part of the pop-up, Donde Esteban will debut a special capsule collection in collaboration with The Standard Spa, Miami Beach—a limited-edition drop that captures the essence of iconic Miami Beach style, artistic expression, and tropical ease. Guests can also shop Donde Esteban’s Resort ’26 and core collections at the pop-up.
Donde Esteban x The Standard Spa, Miami Beach Capsule Collection
A playful tribute to tropical ease and cultural vibrancy, the Donde Esteban x The Standard Spa, Miami Beach capsule celebrates the essence of both brands through a limited-edition capsule collection rooted in storytelling, comfort, and sun-soaked style.
Designed by Esteban Cortázar in close collaboration with The Standard Spa, Miami Beach, at the heart of this capsule is a custom illustration visualizing a surrealist and playful vision of the iconic Standard Miami Beach pool scene. The artwork draws inspiration from iconic vintage cartoons, blending kitsch aesthetics with The Standard brand’s signature yellow-and-white striped towels—an instantly recognizable symbol of The Standard brand’s poolside culture and eclectic sophistication.
The result is a joyful collection of wearable pieces that nod to both Esteban’s Colombian heritage and The Standard brand’s irreverent yet timeless spirit.
The Capsule Includes:
Unisex Graphic Tee – $130 USDSoft cotton tee featuring the custom cartoon illustration, oversized fit for relaxed summer days.
Illustrated Cap – $80 USDA classic 6-panel cap featuring the capsule’s custom cartoon graphic embroidered on the front, with an adjustable strap and a breezy, sun-ready feel.
Beach Pareo – $195 USDA reimagining of The Standard brand’s iconic towel in sarong form, updated with the exclusive artwork.
Canvas Tote Bag – $75 USDA functional favorite, perfect for beach days or weekend errands, adorned with the capsule’s signature graphic.
To bring the spirit of the capsule to life, the campaign was captured by celebrated photographer Angel Castellanos — a sun-drenched editorial that reflects the warmth, movement, and effortless style of the collection.
The capsule will be available exclusively at “La Tiendita Donde Esteban”—the pop-up experience at The Standard Spa, Miami Beach — from November 1st to December 7th, and online at both dondeesteban.co and shopthestandard.com while supplies last.
“The Standard Spa, Miami Beach has been a huge inspiration to me since it opened in 2006. it has maintained that authentic South Beach local vibe that I grew up with. I was inspired to create a 90s style cartoon that depicts The Standard Miami's iconic pool scene, through a melting pot of people that always made Miami Beach so eclectic, kitschy and fun. For the pop-up space, I wanted it to be something true to our essence. I have always been obsessed with small tienditas (Bodegas) from small towns in Colombia and Latin countries. I’ve been dreaming of doing a pop-up at The Standard Miami for years and felt that the space lends itself perfectly to create an original tiendita Donde Esteban that celebrates my roots as well as the authentic local vibe that The Standard Miami stands for.” - Esteban Cortazar
“The Standard Spa, Miami Beach has always been one-of-a-kind, an iconic hotel that defines a certain style of living in Miami: creative, eclectic and full of character. For 20 years, it’s resonated with guests and locals who return again and again—and Donde Esteban is a welcome addition to the mix. This collaboration feels like a natural meeting of minds: The Spa's playful energy meets Donde Esteban's deep Miami roots and colorful style.” – Karla Evans, Head of Brand Marketing + Culture for the Lifestyle Group at Hyatt
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ABOUT DONDE ESTEBAN
Donde Esteban is a destination for endless summer lovers. Its vibrant and unique approach to resort wear celebrates Esteban’s roots, spanning across Cartagena, Miami, Ibiza and Paris. Vivid prints, in collaboration with his fathers Valentino Cortazar’s artwork among other artists within his community, are integrated with laid-back silhouettes to create unisex pieces that are infused with Caribbean-meets-Mediterranean flavor, and offer an effortlessly cool and enthusiastic approach. Donde Esteban creates an authentic and welcoming world with Esteban’s distinctive flair and joy for life.
ABOUT THE STANDARD SPA, MIAMI BEACH
Located on Belle Isle, steps away from the action of South Beach, The Standard Spa, Miami Beach is its own private paradise set amidst peaceful tropical gardens and the Biscayne Bay. The 100-breezy, soothing guest rooms feature private terraces, many with outdoor soaking tubs. Spa services meld the traditional with the holistic with a variety of treatments from facials and massages to astrology and health coaching. The Gardens offer a place to lounge in the swings or by the fire pit. The main pool is the center of its outdoor hydrotherapy playground also featuring an infinity pool, arctic plunge pool, Roman waterfall hot tub, and mud baths. The Lido Bayside Grill offers a perfect warm-weather, sun-kissed global-inspired menu with incredible views. For more information about The Standard, visit StandardHotels.com and Instagram, @thestandardmiami.
Donde Esteban Media Contact:
The Standard Spa, Miami Beach Media Contact:
PURPLE PR
Logistics & Press Details
Hours: 10AM-7PM
Special previews/photos/shoot access available by request