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Diesel Enlists 5,000+ Real Estate Agents


DIESEL unveils a new initiative that has resulted in most probably the largest single enlisting of real estate agents in the world. In an internal announcement made today, any of the 5,000 Diesel employees globally has the potential to make a commission off a residential sale at the new Diesel Wynwood Condominium in Miami, Florida.

Located in Miami’s vibrant Wynwood neighborhood, the Diesel Wynwood Condominium is restarting its selling program (sales were temporarily put on hold due to the COVID-19 pandemic) after the successful opening back in December 2019 with “The Condo T-shirts–The Most Expensive T-Shirts Ever” campaign.

And what better a network to find fans of the DIESEL lifestyle than through the company’s global workforce? 

All it takes is a simple email: an employee may send a quick message introducing a potential buyer (or buyers) to Bel Invest, DIESEL’s real estate partner behind the project. If that prospective buyer ends up purchasing a unit, the employee will keep 3% of the unit’s total sale value. With residences ranging from USD $370,000 to $5,500,000, commissions stand to be up to USD $165,000. 

“Diesel is more than a lifestyle brand, it is a state of mind that is reflected in the Diesel Wynwood Condominium project. And the ‘inhabitants’ of the Diesel Planet are the best ambassadors to transfer the true DNA of this initiative. Already 25 years ago, when I bought our first property in Miami, the Pelican Hotel, I asked my whole team to be part of the redesign of the hotel and the result is still outstanding and relevant today. The Diesel Wynwood Condominium apartments are a compendium of our brand’s essence and our global design inspiration, the perfect dwelling for an urban, style-conscious nomad”, comments Renzo Rosso, founder of Diesel.

The interior design behind the 143 apartments of Diesel Wynwood Condominium reflects the values and the distinctive style of DIESEL LIVING, and it was conceived under the creative guide of Andrea Rosso, Licenses and Upcycling Creative Director and Diesel Sustainability Ambassador, who helps bring to life the vision of the company founder. A dramatic and luxurious space of comfort and cutting-edge design, Diesel Wynwood presents a vision of what modern metropolitan life can be with a light-filled residence guided by nature and well-being, including a contemporary pool, gym, meditation room, meeting space, and an expansive, open-space lobby with an art gallery zone, plus a courtyard jungle of tropical plants for residents.