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Dawn Pfaff, CEO of State Listings, Inc., Named RISMedia 2021 Real Estate Newsmaker

Dawn Pfaff, president and CEO of State Listings, Inc., owner of My State MLS, NY State MLS and LA State MLS, has been selected as an RISMedia 2021 Real Estate Newsmaker. The recognition honors real estate professionals who made headlines in 2020 as a result of their newsworthy contributions to the industry, and for their efforts to positively affect the consumers and communities they serve, amid an unprecedented year of challenge during the coronavirus pandemic.

Over the past year, State Listings, Inc. has been instrumental as its members have pivoted to accommodate new restrictions and regulations. Pfaff’s team used selling real estate online as an opportunity to increase its offerings and truly invest in its members with free educational content. Thousands of agents signed up for the company’s series of classes teaching them to rethink their business strategy and build a digital marketing plan from the ground up.

Pfaff founded State Listings, Inc. in 2009 as NY State MLS to fill a void in the market and offer agents and brokers their own statewide MLS, featuring streamlined listing options, ownership of data and a variety of enhanced tools to fit their unique needs. In 2015, the company expanded to My State MLS in response to a nationwide demand. LA State MLS debuted in October 2020. Today, it covers all 50 states and Puerto Rico with more than 50,000 members, making it one of the largest MLS platforms in the country.

The technology platform now offers a full suite of custom solutions, educational services, webinars, and serves as a resource for its members and real estate professionals across the industry. The software allows members to list all property types including residential, commercial, land, multi-unit, manufactured on leased land, business, rental, seasonal/vacation rental and more.

Pfaff is a technology entrepreneur who has been involved in the real estate industry for the past 20 years from nearly every angle possible. She is an appraiser, agent, broker, dealer for manufactured housing, licensed instructor to teach continuing education, and investor.

“I am thrilled to be named an RISMedia 2021 Real Estate Newsmaker,” said Pfaff. “Throughout the unprecedented events of 2020, we pivoted to successfully utilize online real estate sales, offer our members free educational content, helping them to succeed.”


State Listings, Inc. began in 2009 as NY State MLS, a full MLS serving all 62 New York counties. Born from a desire to create a common-sense MLS solution, New York’s statewide Multiple Listing Service quickly garnered agents across the state, as well as nationwide attention and demand for the company’s services. In 2015, My State MLS, the first nationwide Multiple Listing Service of its kind, was created and today it has agents in all 50 states and Puerto Rico. LA State MLS debuted in October 2020. In addition to its MLSs, State Listings, Inc.’s services and products have expanded to include direct feeds to all major sites (Zillow, Trulia,, and ListHub), international syndication, IDX feed, branded virtual tours, access to FIND, website design, private MLS administration and much more. For more information visit,,, or


RISMedia was founded in 1980 by CEO and Publisher John E. Featherston, as the residential real estate industry’s definitive source for news and information for real estate’s most profitable and productive professionals ― and all those looking to gain a competitive edge. For more information, visit

By ML Staff. Image courtesy of RISMedia


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