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Cupshe Steals the Spotlight at PARAISO Miami Swim Week 2024

Updated: Jun 12

Cupshe, the leading global fashion and beachwear e-tailer, made a sensational return to Miami Swim Week with its third annual Cupshe ‘Naturally You’ Runway Show. The event was headlined by Sports Illustrated models Brooks Nader, Christen Harper, Katie Austin, Cindy Prado, and Joy Corrigan, body positive model Iskra Lawrence, bionic model Marsha Elle, and breast cancer survivor and former Victoria's Secret model Christine Handy. The show featured 60 swim and beachwear looks, now available for purchase on


The runway showcased three unique collections celebrating nature: the Miami Swim Week Capsule Collection, Recycled Swimwear Collection, and the Cupshe x JoJo Fletcher Soul Space Collection. Each line highlighted Cupshe's dedication to style, eco-friendliness, and innovation. The diverse cast of women represented various sizes and backgrounds, reflecting Cupshe's commitment to inclusivity and empowering its community to embrace their beauty and confidence.

As Cupshe's spokesperson of the year, JoJo Fletcher made a surprise appearance and announced her co-designed collection, Cupshe x JoJo Fletcher: Soul Space. This line epitomizes elegance and tranquility, featuring flattering silhouettes, vibrant colors, and eye-catching prints. Showing their commitment to sustainability, the runway featured pieces from the Recycled Swimwear Collection, crafted from Global Recycled Standard (GRS) certified recycled nylon and polyester, incorporating materials from yarn waste and repurposed water bottles. Additionally, the Miami Swim Week Capsule Collection blended vintage charm with Latin American flair for a distinctive and captivating aesthetic.

"Miami Swim Week 2024 was an incredible success for Cupshe, perfectly showcasing our mission to inspire confidence and celebrate natural beauty in everyone,” says Jessie Han, Senior Marketing Director at Cupshe. “It was a testament to our commitment to inclusivity and body positivity, with our ambassadors embodying the relatable, authentic confidence we strive to instill in all our customers. We couldn't be more thrilled how it came together.”


Customers worldwide can now purchase the showcased swimwear and cover-ups directly from

By ML Staff. Images courtesy of Cupshe


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