Untamed Elegance: Creed Launches Wild Vetiver Fragrance
- 8 hours ago
- 1 min read
The House of Creed has unveiled Wild Vetiver, a new fragrance centered on vetiver and inspired by the contrast between cultivated elegance and natural freedom. The scent joins the brand’s haute perfumery line and expands its long-standing use of vetiver, an ingredient Creed has worked with for generations.
Wild Vetiver opens with timur berries, bergamot, and pink pepper, bringing a fresh and slightly spicy introduction. The heart blends rose centifolia, geranium, and blackcurrant bud, adding a green and floral character. Vetiver anchors the base alongside cedarwood and amberwood, creating a woody floral profile that balances structure with a more relaxed, organic tone.
According to Creed, the vetiver oil used in the fragrance is sourced through long-term partnerships with producers and farming cooperatives, with an emphasis on quality and traceability. The ingredient provides both the grassy brightness and earthy depth that define the composition.
The launch also includes a limited-edition refillable travel atomiser wrapped in celadon leather, designed to be recharged directly from the Wild Vetiver bottle. The fragrance is positioned as a modern counterpart to Creed’s Original Vetiver, offering a more expressive interpretation of the note.
Wild Vetiver will be available beginning February 17 at Creed boutiques and on the official Creed website. A wider rollout to select retailers worldwide is scheduled for March 3. Pricing starts at $360 for the 50 ml bottle and $490 for the 100 ml size, with the refillable travel atomiser priced at $95.