Clinique Makes U.S. Debut in Amazon Premium Beauty Store
Updated: Apr 29
Clinique, known for its dermatologist-endorsed skincare and makeup solutions, has announced its debut in the U.S. Amazon Premium Beauty store. This move aims to provide wider access to Clinique's clinically proven products and dermatological education. Notably, Clinique becomes the first of a select few brands within The Estée Lauder Companies’ portfolio to establish a presence in the U.S. Amazon Premium Beauty store.
Fabrizio Freda, President and Chief Executive Officer of The Estée Lauder Companies, expressed excitement about expanding consumer reach in the U.S. through this strategic move. He mentioned that several Estée Lauder Companies brands, starting with Clinique, will have dedicated storefronts in Amazon’s rapidly growing Premium Beauty destination. Freda highlighted Clinique's launch with its dermatologist-guided skincare and makeup products, emphasizing quick delivery and engaging features like the Clinique Skin Analysis tool.
In the Clinique brand store on Amazon Premium Beauty, customers will find allergy-tested and 100% fragrance-free products, along with information on formulations, clinical testing, product comparisons, and regimen recommendations. A new feature for the launch is the Clinique Skin Analysis tool, designed in collaboration with Clinique’s Guiding Dermatologists. This interactive questionnaire customizes skincare regimens for consumers, streamlining their skincare journey with recommended products available for purchase.