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CityPlace Doral Earns Three ICSC MAXI Awards: One Gold, Two Silver

Updated: Jun 6, 2022


CityPlace Doral, a master-planned, mixed-use development nestled in the heart of Miami-Dade County, is pleased to announce it has earned three coveted and highly competitive MAXI awards from Innovating Commerce Serving Communities (ICSC) during the prestigious Global Awards Ceremony held during the ICSC 2022 Las Vegas conference on May 23. The MAXI Awards recognize innovative events, programs and technologies that add value to the marketplaces industry. Award categories are designed to recognize the evolution of the industry while rewarding creativity and innovation.


“As we celebrate our five-year anniversary, we are incredibly honored to be awarded one gold and two silver MAXI awards at the recent Global Awards Ceremony in Las Vegas,” said Mauro Olivieri, general manager at CityPlace Doral. “These awards truly showcase the dedication, collaboration, execution and marketing that goes into activating our center. This wouldn’t be possible without my incredible team who shares my passion for excellence and delivering memorable experiences to our visitors.”


This year’s MAXI awards were incredibly competitive with 70 finalists and 59 winning entries representing 13 countries around the world, making the stakes especially high and the rewards even more gratifying.


CityPlace Doral earned a gold award in the experiential category for exemplary work in devising unique activations for vacant spaces with its DORCAM Pop-Up exhibitions and fashion show, “Fashion Art Design.” The shopping center’s two silver awards were both in the revenue category. The “Salud to Summer” entry showcased the creative way CityPlace Doral raised revenue for the center while enticing COVID-19 weary shoppers back to its retailers. While the “Pop-Up & Grow” program drew attention to the innovative strategies multiple Madison Marquette centers used to meet revenue forecasts, each participating in a joint program that earned more than $1.2 million.



To view the winning entries in their entirety, click here. The winning entries included:


· CityPlace Doral: “DORCAM Pop-Up Exhibitions and Fashion Art Design”: Gold Winner (Experiential + <500Ksf)


· CityPlace Doral: “Modelo ‘Salud to Summer’ Art Experience”: Silver Winner (Revenue + <500Ksf)


· Madison Marquette: “Pop-Up & Grow”: Silver Winner (Revenue)


For more information about the ICSC entries, please visit: https://icsc.secure-platform.com/a/gallery?roundId=110


CityPlace Doral is located at 8300 NW 36th St., Doral, FL 33166. For more information, visit www.cityplacedoral.com.


By ML Staff. Images courtesy of ICSC

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