Children's Skincare Line, Toddle, Launches in the U.S.
- rcastro05
- Jul 31
- 3 min read
Just in time for summer, Toddle, a local, science-backed children’s skincare brand, has launched in the U.S. The brand’s mission is to provide premium, next-generation skincare products with short and long-term benefits for children’s delicate skin. Manufactured in the United States, the dermatologist- and pediatrician-backed vegan formulations combine trusted ingredients, including prebiotics and probiotics, and a deep understanding of the microbiome to support a child’s natural skin barrier.
“We’re beyond excited to bring Toddle to families across the country,” said Deri Green, owner of Toddle. “As a parent of two, Toddle is deeply personal to me. I wanted us to build a brand that embodies excellence, safety and care – one that I would feel confident using with my own family. That’s why our new products are crafted to be gentle and natural. We want to give parents confidence and peace of mind when it comes to caring for their children’s skin.”
As research into children’s microbiome continues to grow, prebiotics and probiotics are gaining recognition as a safe and effective treatment in pediatric dermatology. Studies are showing that skincare products with prebiotics and probiotics can help boost and balance a person’s microbiome for healthier skin and reduce skin conditions such as eczema, acne and dry skin. Incorporating probiotics into skincare routines has also been shown to help alleviate inflammation and irritation, making them particularly beneficial for children with sensitive or reactive skin.
For its U.S. debut, Toddle introduced its SPF 50 Mineral Sunscreen with Inulin Prebiotic. Specially formulated for ages 6 months and up, this high-level sun protection product with SPF 50 features plant-based prebiotics to protect the skin barrier and non-nano zinc to deflect harmful UV rays. Safe, gentle and effective, it ensures both comprehensive sun care and fortification of natural defense. Pediatrician and dermatologist approved, fragrance free, dye free, paraben and phthalate free, reef safe, water resistant, and cruelty free, this fast-absorbing formula provides immediate protection without leaving white residue.
Key ingredients in Toddle's sunscreen include: inulin, a prebiotic that creates the correct moisture concentration for the skin while calming it; aloe vera and niacinamide, which calm, condition and soothe sun-exposed skin; Vitamin E, to protect the skin barrier from UV exposure, and contains antioxidant properties and enhances cell regeneration; and Shea Butter, to soften, hydrate the skin and improve skin barrier protection.
Coming soon, Toddle will launch its Soothing Moisturizing Lotion, designed for ages 3+ months. Perfect for everyday use for infants and beyond, this lotion is enriched with probiotics to strengthen and maintain the skin’s natural barrier. The gentle formula provides long-lasting hydration, helping to prevent dryness and irritation while promoting balanced, healthy skin. This product boasts anti-microbial and anti-inflammatory properties, defending the skin against harmful bacteria. By supporting the restoration of the skin’s natural barrier, this moisturizing lotion creates an environment that discourages harmful bacteria while promoting healthier, more resilient skin.
In addition to aloe vera and shea butter, key ingredients in the lotion include Lactobacillus Ferment, a probiotic that supports the skin’s microbiome and enhances skin barrier function; Propanediol, a humectant that attracts moisture to the skin, keeping it hydrated and smooth; Lactic Acid, which gently exfoliates, improves skin texture and promotes hydration; and Tocopheryl Acetate (Vitamin E), an antioxidant that helps protect the skin from free radical damage, supports hydration and promotes skin healing.
From its inception in the UK in 2019, Toddle repositioned itself by creating new pre- and probiotic formulations in 2024 and launched in the U.S. in 2025.
Toddle’s ambition is to be the leading family skincare company in the US, dedicated to providing immediate benefits to your skin health and enhancing long-term skin defenses – supporting families all the way.
Toddle skincare products are available for purchase at Amazon and ship nationwide.