Chanel Unveils Bleu De Chanel L’Exclusif Campaign With Jacob Elordi
- May 29
- 1 min read
Chanel has introduced a new chapter in its Bleu De Chanel franchise with the launch of Bleu De Chanel L’Exclusif, accompanied by a global campaign fronted by actor Jacob Elordi.
Elordi is presented as the embodiment of the Bleu De Chanel man, portrayed as someone who treats each limit as a new horizon and who relies on determination and instinct to define his future. Chanel is inviting clients to learn more about the fragrance on its website or by experiencing a curated olfactory consultation at Chanel Fragrance and Beauty boutiques.
The campaign centers on a short film titled The Chase, in which a man and a woman are caught in a high-speed pursuit of a single coveted object, Bleu De Chanel L’Exclusif. Directed by Alfonso Cuarón, the film uses an action narrative to spotlight the new scent.
Bleu De Chanel L’Exclusif is described as a woody, ambery-aromatic fragrance with an intense trail, presented in a perfectly square blue glass bottle. The design is positioned as a statement piece that represents the most concentrated expression of the Bleu De Chanel signature.