Celebrating its U.S. Debut, Brazilian Brand Dress To Opens in Miami at Shops of Merrick Park
- Mateo
- Sep 25
- 3 min read
Updated: Sep 26
Iconic Brazilian resort and ready-to-wear brand Dress To proudly celebrated the opening of its first Miami boutique on September 4, marking the brand’s official U.S. launch. Located in the heart of Miami at Shops at Merrick Park in Coral Gables, the flagship opening brought the spirit of Rio to Miami with an unforgettable grand opening event that blended fashion, culture, and celebration.
Hosted by Brazilian entrepreneur and style icon Martha Graeff, the evening drew a lively crowd of fashion tastemakers and notable influencers including Jenny Lopez, Kiki Barth, Lina Polania, Chanda Carroll, Christie Ferrari, Gabriella Smith, Danie Gomez Ortigoza, Angeles Almuna and more. Guests mingled and were able to get a first sneak peak at the collection that lives and breathes Brazilian culture and heritage. Founded in Rio de Janeiro in 2003 by Thatiana Amorim and Rodrigo Braga, Dress To was born from a desire to bring more color, creativity, and joy to everyday style. Since its early beginnings, when Thatiana, then a fashion student, began selling her designs at local cultural fairs, the brand has evolved into one of Brazil’s most beloved labels, known for its vibrant aesthetic, handcrafted touches, and strong connection to the carioca lifestyle. Today, Dress To has over 55 boutiques, worldwide.
Guests were welcomed with a true taste of Brazil, featuring traditional caipirinhas made with Leblon Cachaça, Brazilian bites such as pão de queijo by Sagrado Cafe, signature brigadeiros by OMG! Brigadeiros, and a festive atmosphere elevated by live music and rhythms straight from Rio. Refreshments were provided by Hampton Water, Acqua Panna and Maison Perrier. The night pulsed with Brazilian energy, complete with vibrant décor and moments that reflected the carioca lifestyle at the heart of Dress To’s identity.
The Miami store opening marked a significant milestone in Dress To’s North American expansion, following years of growth across Brazil and an increasing presence in the U.S. through key retail partners. The brand’s Merrick Park boutique offers shoppers a firsthand experience of the brand’s joyful and expressive world, with collections including Rio de Janeiro, Carioca, and the newly launched Resort line available in-store.
“Opening our first store in Miami really feels like a dream come true. This city, our second home and where our oldest son lives, has the same vibrant, sunny energy as Rio. We’re so excited to bring a piece of our carioca lifestyle to this amazing place.”, says Thatiana Amorim, Dress To´s Creative Director and Founder. Designed to evoke the warmth and vibrancy of Rio, the boutique will reflect the brand’s signature aesthetic - inviting guests into a space filled with color, movement, and the spirit of Brazil. With this opening, Dress To begins an exciting new chapter in sharing its uniquely Brazilian perspective with the U.S. market.
Rooted in authenticity and purpose, Dress To designs every piece in Brazil and is committed to local production, sustainable practices, and the celebration of handmade artistry. The brand works with natural and eco-friendly materials, embraces responsible fabric waste management, and proudly champions women at every level of its business - today, 83% of the Dress To team is female, including many in leadership roles.
With 56 stores across Brazil and growing international distribution - including being available on various retailers such as Shopbop, Tuckernuck, and Hemline, the brand’s arrival in Miami is just the beginning of a new chapter. From exclusive prints to soulful silhouettes, Dress To offers more than fashion - it offers a lifestyle that radiates warmth, creativity, and optimism.
For more information or to shop the Dress To’s latest collections, visit www.dressto.com or follow Dress To on Instagram at @dressto