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Burberry Launches New Goddess Parfum Celebrating Strength and Sensuality

Burberry Beauty has unveiled Burberry Goddess Parfum, the latest addition to its successful fragrance collection. This new scent is designed to evoke strength, confidence, and kindness, continuing the brand’s commitment to modern femininity.


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Crafted by renowned perfumer Amandine Clerc-Marie, Burberry Goddess Parfum is a bold and sensual gourmand vanilla fragrance. It opens with a fresh raspberry accord and aromatic lavender essence, leading into a heart of three distinct vanilla notes—vanilla infusion, caviar, and absolute. A warm suede leather base rounds out the composition, offering depth and lasting allure.

“This new fragrance speaks of transformation and the feminine energy within every woman,” said Clerc-Marie. “It’s a tribute to the inner goddess in every woman, celebrating her strength, grace, and allure.”


Emma Mackey, French-British actress and Burberry Beauty Ambassador, returns as the face of the campaign. Shot by Mario Sorrenti, the visuals capture Mackey’s continued journey of empowerment and self-discovery, aligning with the fragrance's message of embracing feminine power. The bottle features a sunset-inspired bronze hue, gold cap, and branded medallion—reflecting the deeper scent profile within.


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Staying true to Burberry’s sustainability efforts, the parfum is both vegan-friendly and refillable.


Burberry Goddess Parfum launched in the U.S. on July 27 and is available at Sephora, Ulta, Macy’s, Nordstrom, and Bloomingdale’s. Sizes range from 10ml ($40) to 100ml ($199), with a 150ml refill option also priced at $199.


Social Media:

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By ML Staff. Photos/Burberry

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