Burberry Launches ‘A Good Sport’ Football-Inspired Campaign
- May 27
- 1 min read
Burberry has introduced a new campaign, titled ‘A Good Sport’, that draws on football fandom and Britain’s longstanding connection to the sport.
The campaign shifts the focus from the pitch to the stands, highlighting the anticipation and camaraderie of match day in all weather conditions, and features an all-star cast including Rosie Huntington-Whiteley, Jodie Turner-Smith and Romeo Beckham.
Alongside the campaign, Burberry has released a collection of ready-to-wear pieces and accessories designed for kick-off, half-time and everyday wear. Shoppers can shop new arrivals and discover the campaign online.
The collection also includes dedicated styles for women, men and children, reflecting a broad approach to football-inspired dressing beyond the stadium.