BOSS Parfums Launches New Campaign & Fragrance, 'Unite to Celebrate' & BOSS Bottled United
BOSS Parfums announces the launch of a new global campaign ‘Unite to Celebrate’ for its newest addition to the BOSS Bottled fragrance family, BOSS Bottled United.
The campaign celebrates the start of an exciting soccer season, focusing on the power of sport to inspire, engage and unite players and fans around the world. Paying homage to the enduring values of the BOSS Bottled Man of Today – integrity, ambition, passion, and loyalty – the campaign shows that through unity, any obstacle can be overcome.
Shot by director Romain Chassaing, the new ‘Unite to Celebrate’ campaign features five professional soccer stars: Germany midfielder Toni Kroos, England striker Harry Kane, France defender Raphael Varane, Spain midfielder Sergi Roberto, and Colombia striker Radamel Falcao. The players display their individual talents while uniting as a team to score the ultimate goal of celebrating the power of unity and respect, both on and off the field.
The new Woody Fresh limited-edition fragrance features top notes of South African buchu and blood orange, a heart of spearmint, peppermint, and orris concrete, as well as a warm base of vetiver, patchouli, and cashmeran. Reimagined with matte black outer packaging, the fragrance is housed in the iconic BOSS Bottled flacon with a glossy metallic finish, representative of sporting trophies and the celebrations that commence when they are awarded.
The new fragrance is available to purchase at Macys.com.