An Icon Reinvented: The Colony Palm Beach
- laurie2769
- Aug 29
- 2 min read
Tucked just steps from the glittering Atlantic and the legendary Worth Avenue, The Colony Palm Beach is a storied institution. Long adored by old-guard Palm Beachers and a new generation of travelers, this pastel-pink landmark has elegantly redefined the art of unpretentious Palm Beach hospitality. With a rich legacy and a fresh wave of creative energy, The Colony is once again at the center of the Palm Beach cultural scene.
Under the stewardship of Sarah and Andrew Wetenhall, the hotel has entered a new era as a cultural hub and social landmark. Their distinctive vision—now echoed at their newly opened sister property, The Hedges Inn in the Hamptons—blends heritage, heartfelt hospitality, and playful sophistication, defining every aspect of the guest experience. The reimagined property is a mood.
Named the #1 hotel in Florida by Condé Nast Traveler’s Readers’ Choice Awards, The Colony continues to captivate with its timeless charm. The lobby has become an Instagram sensation in its own right, showcasing whimsical details like custom de Gournay wallpaper featuring palm trees, pink-bejeweled panthers, beachside monkeys, and flamingos—a vibrant tribute to the hotel’s tropical spirit. Each of the 93 uniquely designed rooms channels classic Palm Beach style, with bright interiors, scalloped trim, and wicker accents. Paired with attentive, high-touch service, the guest experience feels effortlessly VIP.
Dining, lounging, and beachside bliss are all elevated at The Colony. Swifty’s, the hotel’s vibrant poolside restaurant and social heart, offers breakfast, lunch and dinner beneath a canopy of twinkling lights and lush greenery. The iconic pool—framed by swaying palms and the hotel’s signature blush-pink façade—is an idyllic setting for midday martinis and sun-drenched lounging accompanied by live music. Guests heading to the shore can take advantage of the Beach Butler, who whisks them away by branded beach buggy and sets up everything from umbrellas and chairs to gourmet bites. Complimentary custom beach cruisers and a house car provide effortless ways to explore Palm Beach’s historic streets, scenic Lake Trail, and premier shopping destinations.
This season, the hotel introduced The Colony Edit—a chic retail concept featuring co-branded fashion, a signature LAFCO candle, and NYC’s Madison Apothecary residency offering bespoke wellness and beauty. Art lovers can enjoy rotating contemporary exhibitions from Voltz Clarke Gallery and whimsical Flower Flashes by floral artist Lewis Miller. Fashion finds its home at the exclusive Dolce&Gabbana boutique, while lively programming like Bingo, Trivia, Mahjong, and Sarah’s Untitled Talk Show (hosted by owner Sarah Wetenhall), keeps the social scene buzzing. For relaxation, Naturopathica’s treatment room delivers luxurious, botanically inspired spa therapies—because at The Colony, self-care is always in style.
For more information, visit: thecolonypalmbeach.com.