Acqua di Parma’s Grand Hotel Sprezzatura with Artist Agostino Iacurci
As Miami prepares for Miami Art Week and Art Basel Miami Beach 2026, Acqua di Parma presents Grand Hotel Sprezzatura, a holiday universe created with Italian artist Agostino Iacurci that brings together art, design, fragrance, and the spirit of Italian hospitality. Set high in the Dolomites, the imagined hotel celebrates a season of superlative hospitality through theatrical gestures inspired by the Commedia dell’Arte, where every detail appears effortless and guests become part of an immersive, surreal experience.
The concept draws on sprezzatura, the Italian art of making even the most carefully executed gesture appear completely natural. From concierge to waiter, the characters of Grand Hotel Sprezzatura move with rhythm and theatricality, creating a world where complexity seems to resolve with ease.
Art Meets Craftsmanship
Iacurci translates this world into a bold visual language of geometric shapes, vibrant colors, mountain landscapes, architectural forms, and expressive faces. Inspired by the logic of a Tangram, his modular designs appear throughout the collection, creating an evolving visual story.
The collection’s most distinctive pieces are its limited-edition Masterpieces: hand-painted ceramic fragrance bottles, candles, and diffusers named Alfredo, Clementina, and Tobia. Made entirely in Tuscany, each piece passes through traditional casting, finishing, and hand-decoration techniques.
Available in seasonal Panettone and Bosco scents, the sculptural objects are produced in editions of just 200, with each carrying Acqua di Parma’s logo and Iacurci’s signature.
The artistic concept continues throughout the wider Holiday collection. The Advent Calendar becomes a miniature Grand Hotel Sprezzatura, complete with cylindrical architecture, opening windows, alpine imagery, masks, skis, and snow-covered trees. Festive packaging, candles, and diffusers carry Iacurci’s colorful geometric language, while gold details add a tactile, handcrafted finish.
Selected fragrances, including Colonia Il Profumo, Buongiorno, and Zafferano, receive special Designer Editions, while gift sets span several of the Maison’s signature collections. Seasonal home fragrances include Bosco, Panettone, and Torrone.
The collection also extends into Acqua di Parma’s Art of Living line with the Olé Pocket Comb & Mirror and Decidi Tu Polyhedric Glass Object, both made in Italy and designed to bring craftsmanship into everyday rituals.
With Grand Hotel Sprezzatura, Acqua di Parma turns the holiday season into a complete world of fragrance, art, design, and Italian craftsmanship, bringing together the Maison’s heritage with Iacurci’s contemporary vision.
Acqua di Parma Brickell City Centre Boutique
Brickell City Centre, East Block, Level 1, Suite 153
Monday-Saturday: 11 a.m. to 9 p.m.
Sunday: 11 a.m. to 7 p.m.
Phone: (786) 220-8840
Website: www.acquadiparma.com