Acqua di Parma Debuts Buongiorno La Collezione
- 4 hours ago
- 2 min read
Acqua di Parma (acquadiparma.com) introduces Buongiorno La Collezione, a new line of five gourmand-inspired fragrances accompanied by a book created in collaboration with ERG Media, centered on the idea of Italian “Arte di Vivere.” The collection focuses on everyday moments, translating them into scents designed to be worn close to the skin.
The five Eau de Parfums take a more intimate approach than traditional fragrances. Built around soft musks, woods, and light citrus notes, each scent is meant to stay subtle and interact with the wearer rather than project outward.
Each fragrance reflects a specific moment. Buongiorno Al Bacio centers on orange flower, cedarwood, and white woods. Buongiorno Amore Mio blends bergamot, iris, and a cotton accord. Buongiorno Dolce Far Niente highlights lemon, citrus, and lemon wood. Buongiorno Gioco del Destino combines wheat, mandarin, lemon, and musk. Buongiorno Buonanotte brings together iris, bergamot, and musk.
The collection was developed by perfumers Fabrice Pellegrin and Olivia Giacobetti, who focused on balancing simplicity with structure. The fragrances are presented in ridged glass bottles inspired by a past Acqua di Parma design, updated with colored caps tied to each scent.
The visual direction was created with Matteo Cibic, whose work shapes the campaign and packaging through a series of symbolic references tied to Italian culture.
Alongside the fragrances, the brand also released Buongiorno: The Art of Living Under the Italian Sun, a large-format book that expands on the collection’s concept. More details on the book can be found in the following pages of this issue.
Buongiorno La Collezione is now available at the Acqua di Parma Brickell City Centre Boutique and online at neimanmarcus.com.
Boutique Information
Acqua di Parma
Brickell City Centre Boutique
Opening Hours
Monday - Saturday: 11AM - 9PM
Sunday: 11AM - 7PM
Location: East Block - 153 | Level 1
Contact: 786 220 8840
Website: acquadiparma.com